最新糖心Vlog

Program Coordinator contact details: MBA Online

Name: Assoc. Prof. Graciela Corral de Zubielqui

Email: graciela.corraldezubielqui@adelaide.edu.au

Upon completion of this course/subject, students will be able to:

1.  Use appropriate marketing frameworks to analyse the performance and current situation of an enterprise to assist in making decisions related to marketing.

2.  Examine marketing practices and relevant data to formulate strategic recommendations to improve enterprise performance

3.  Evaluate information related to enterprise performance critically to synthesise new knowledge to guide management decisions

4.  Critique marketing strategies and communicate issues and problems using relevant theories, concepts and methods

Marketing for Managers Custom Text TBA

The course is delivered over a 6 week period. ‘Time’ is one of our most precious resources and to cover an MBA Course in that time needs planning. This link provides some ideas on Time Management.

The Course is more than absorbing information. The activities and interactions are designed to help you synthesise and be able
to apply them. Discussion with others, sharing different perspectives through the tutorials and Discussion Board is a great way to hone your ideas, test interpretations and enjoy the journey.

The course introduces the use of self-assessment, evaluation and critical examination to work through a range of marketing
frameworks, in order for you to develop your own marketing thinking. This course teaches you the fundamentals of marketing concepts and the approach to marketing thought in order to assist in decision making.

It is delivered online with the content activities scaffolded toward completion of the Assessments. The Modules are designed to provide you with a framework from which to build your understanding through reading the references, watching videos, responding to the activities
by contributing to Discussion,  capturing your personal reflections and debating with other students including in the weekly online tutorial.

Students should allocate approximately 25 hours per week to accomplish the Learning Outcomes for this intensive Course. In total the course is estimated to require 156 hours for completion.

Over the next 6 weeks, you will need to work through the 6 modules.  Each week you will need to:
o   work through the content
o   complete the readings (additional readings are optional)
o   participate in the discussion board/s including Zoom discussions
o   watch the videos (where available)
o   listen to podcasts (where available)
o   complete activities (including quizzes)
o   undertake a range of self-assessments and learning reflections (Personal Learning Reflections)
o   attend online tutorial (zoom session)
o   attend to relevant assessment tasks and
o   ensure assessments are submitted by the due dates


SCHEDULE
Week 1 
Understanding marketing 
At the end of this week, students will be able to: 
· interpret the core concepts of marketing and outline the role market plays 
· appraise the differences between the various orientations to the marketplace 
· explain the steps in strategic planning and how it relates to marketing 
· evaluate the information needed for a marketing decision. 

Week 2 
Connecting with customers 
At the end of this week, students will be able to: 
·  conclude what constitutes customer value and satisfaction 
·  contrast the need to retain and with the need to attract new customers 
·  analyse the major factors influencing consumer and buyer behaviour 
·  explain the steps in the purchase decision making process for consumers and the business buying process 
·  compare the types of buying decision behaviour and how that affects the process. 

Week 3 
Building the brand
At the end of this week, students will be able to: 
· investigate the target market and the role of market segmentation in marketing 
· summarise what positioning is and how it drives marketers’ brand decisions 
· explain what branding means and the concepts of brand equity 
· identify and compare various competitive brand strategies. 

Week 4 
Shaping the value offer 
At the end of this week, students will be able to: 
· explain the characteristics of a product and how products are classified 
· relate marketing effort to the stages of the product life cycle (PLC) 
· Interpret how consumers evaluate the price and the impacts on marketing decisions 
· develop a procedure to establish a product or service price(s). 

Week 5 
Delivering the value offer 
At the end of this week, students will be able to: 
· appraise the role and function of marketing intermediaries 
· evaluate and create channel management decisions 
· critique fundamental retailing and wholesaling decisions 
· relate the importance of marketing logistics. 

Week 6 
Communicating the value offer 
At the end of this week, students will be able to: 
· evaluate the concept of integrated marketing communications and why marketers use a blend or mix of promotional methods 
· evaluate advertising and promotion tools for effectiveness 
· develop communication programs across a range of tools to meet marketing objectives 
· assess the role and benefits of marketing communication within the enterprise 

 

Assessment Task	Task Type	Due	Weighting	Learning Outcome
1a Online Quiz   Quiz  - 10 Questions	Summative	End of Week 2, Sunday 23.59	10%	1,3,4
1b Online Quiz   Quiz  - 10 Questions	Summative	End of Week 4, Sunday 23.59	10%	1,3,4
2. Marketing Profile Report	Summative	End of Week 3, Sunday 23.59	35%	1,2,3,4
3.Marketing Report for Senior Management	Summative	End of Week 5, Sunday 23.59	35%	1,2,3,4
4. Marketing Report Reflective Practice	Summative	End of Week 6, Sunday 23.69	10%	1,2,3,4

The submission of all the assessments is a requirement to pass the course.

The Assessments are two quizzes, two written assignments, one Reflection Journal. The latter is one of a series to be created for each Course in the MBA (Online) to consolidate your learning, provide a future focus and inform your choice of the Program's final research project.

Activities and reflections leading into the assignments are built into the Course,  which will take approximately 40% of your time.

Within this course you have the opportunity to capture your personal reflections. These are not assessed but are designed to inform and develop your assignments and learning.

The 最新糖心Vlog Assignment Cover sheet with student details and the signed student declaration that the work is their own, and that the 最新糖心Vlog has the right to access the electronic version of the assignment must be submitted with each assignment.

Applications for extensions must comply with 最新糖心Vlog policy and submitted prior to the due date.
Late submissions will be subject to 最新糖心Vlog policy.

 

Assignment 1a and 1b

Each is a 10 question multiple-choice quiz
designed to examine your understanding of the key concepts covered to that
point.

DUE: End of Week 2 and Week 4

 

Assignment 2

In 2000 (±10%) words, using an enterprise with which
you are familiar (your employer, for example) you are required to prepare a
Marketing Profile Report (with an executive summary, table of contents and
appendices). Using the learning from Modules 1 to 3 you need to discuss:  

1. A definition of the needs (in marketing terms)  

2. What is the orientation toward the marketplace?  

3. What are the major marketing research issues faced (information needed, how it might be collected)?  

4. What are the major competitive issues facing the company? (dot points) 

Note – ToC and Appendices are not included in the word count. 

2000 Words

Due End of Week 3

 
Assignment 3
 
Your Managing Director is considering your enterprise’s direction for the next 5 years. They are aware of you undertaking this course in your MBA and have asked you to prepare a document that provides a summary of the enterprise’s marketing – along with any thoughts you may have as to how aspects of this are in need of change or in fact support the current operations.  

To some extent, this is a report on the marketing plan, along with suggestions of what you believe should be actioned to achieve goals. 

Using your Marketing Profile Report as the basis, structure your report 2000 word (±10%) to include an executive summary, an
introduction that outlines key areas of concern needing action and elements you believe the best present your argument. This might include dealing with each of the areas of price, product, promotion and distribution – along with people, processes and physical evidence. Alternatively, you may target your recommendations to meet objectives best through only selected areas. Remember that not everything always needs to, nor can be, actioned.   

Use any of the frameworks presented in the text and readings to justify your opinion – remember, the purpose of using theory or frameworks is to support and justify your opinion rather than relying on others to simply trust your expertise. 

Note – ToC and Appendices are not included in the word count. 

2000 Words

DUE End Week 5

 

ASSIGNMENT 4

Reflecting on your learning from this course, looking at the activities you have undertaken and the times you have looked at your own enterprise. 

What are the key areas of Marketing Thought and Frameworks from the learning you believe your CEO/enterprise owner could introduce to assist in using marketing thinking and orientation moving forward? Discuss what they are, and why they would assist. 

800 words

DUE End of Week 6

All text based assignments must be submitted via MyUni.

Please refer to step by step instructions:

There are a few points to note about the submission of assignments:

Assignment Submission: Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.

Cover Sheet: Please include in the assignment a completed 最新糖心Vlog of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.

Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.

Extensions of Time: An application for Assessment Extension should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances.

Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

Resubmission & Remarking
Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds. All assignments must be submitted by Sunday night, 11:59pm of the week in which they are due.