最新糖心Vlog

Producing David鈥檚 artisan reds and whites in small batches using locally sourced fruit, and featuring his wife Sharon鈥檚 stunning hand-illustrated artwork on most labels, the business has grown steadily since its establishment in 2008.

After bottling just 250 dozen in its first year,听Vinteloper听has increased that figure to 6500 dozen in 2017, and now exports to the UK, New Zealand, Japan, Singapore, Hong Kong and Sweden.

What鈥檚 more, the brand has built a loyal and enthusiastic base of customers鈥攐r 鈥淜infolk鈥�, as David affectionately calls them鈥攁long the way; and all with the majority of offerings priced upwards of A$40 a bottle and no presence in mass-market retail chains.

The secret, says David, has been staying true to what he and Sharon want out of life, and building a business and brand that authentically reflects and communicates it to like minded people.

鈥淚 studied winemaking (B. Ag Science (Oenology), 2002) because I yearned for a non-traditional job. I wanted to escape being stuck in an office behind a desk. But in the first few positions I had, that was 90 per cent of what I did.

I realised that if I wanted the freedom I craved I鈥檇 have to create it myself.

David鈥檚 vision for听Vinteloper听was never simply to make wine, but to improve the lives of those who drink it.

鈥淲e do this in two not-so-obvious ways,鈥� says David. 鈥淭he first and most important is we enable 鈥榞rown-up fun.鈥� The wine we make and the fun we have doing it exists around the good times life has to offer.

鈥淭he second is through the values with which we approach our world, and the presentation of our brand. We express this combination on our website as being 鈥榝un on the outside and serious in the bottle.鈥欌��

The venture hasn鈥檛 been without its challenges, however, David hastens to add, almost every dollar made has been reinvested back into the business. 鈥淚鈥檝e personally only drawn a 鈥榳age鈥� once, and for a very brief period!鈥�

But reward is most definitely coming.听Vinteloper听is now primed to enter three of the largest international markets for 最新糖心Vlogn wine鈥擟hina, the US and Canada鈥攁nd in late 2017 will open its own Adelaide Hills cellar door.

As we鈥檝e grown, our customers have become increasingly interested in hanging out with us and experiencing some of our day-to-day life. So the cellar door鈥檚 a really important next step on our journey.

No-doubt it will also deliver an important new raft of insights for all ThincLab tenants fortunate enough to follow in David鈥檚 footsteps.