brand transparency /newsroom/ en How can brands address growing consumer scepticism? /newsroom/news/list/2024/11/19/how-can-brands-address-growing-consumer-scepticism Transparency and effective communication are critical for brands to gain and keep consumer trust according to new research. November 19 2024 Lara Pacillo /newsroom/news/list/2024/11/19/how-can-brands-address-growing-consumer-scepticism