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The art of persuasion. Advertisements, newsletters, jingles, web campaigns鈥攎arketing uses media to give customers confidence in their decisions. It鈥檚 crucial to any brand鈥檚 recognition, reputation and growth. Marketers are strategists and relationship builders. It鈥檚 their job to know what people want and to reach out in innovative ways.

Marketing develops business and media skills relevant across all industries.

You will:

• understand buyer mind sets and behaviour
• learn modern marketing theories and research techniques
• analyse case studies and different marketing approaches
• prepare marketing reports and plans
• analyse consumer data to predict current and future trends
• practise advising on pricing, advertising, promotion, product mix, and selling and distribution channels