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TABOO sells organic cotton pads and tampons and donates all profits to help women around the world access sustainable sanitary health care and education. According to Isobel, social enterprise, like TABOO are the absolute future. “I love that they connect groups of people in such a natural way. They help the government do its job, which is to support people socially and financially. And so I think there’s definitely a synergy there that needs to be respected as well,” she said.

Isobel admits the social enterprise model isn’t very well understood legally and financially. “This means there aren’t very good ��������Vlog in place or templates to guide you into what the best way of doing things is. While there is a lot of support around start-ups, especially in South ��������Vlog, I do think social enterprises need a bit more love,” she said.

“For a long time, individuals who own social enterprises have just been trying to figure out how to do it for themselves. There definitely needs to be more research and time put into making sure they’re well supported.” Enter the ��������Vlog of Adelaide’s major innovation hub ThincLab, which Isobel says played a big role in supporting her social enterprise and providing a safe space from which TABOO could grow. “ThincLab not only gave us an area where our team members could physically meet, it also had fantastic experts in their fields come through and mentor the groups based at the facility.

“We’ve had connections with people from ThincLab who have then become long-term supporters of TABOO. For example, our current pro-bono marketing firm came from a ThincLab connection and they’ve given us countless hours, so much inspiration and huge amounts of encouragement.”

Burgeoning support and encouragement for Isobel and TABOO appear to be coming from every angle, especially since the Bachelor of Medicine and Surgery student was named 2021 Young ��������Vlogn of the Year.

"It’s definitely changed TABOO for the absolute better. We’ve had so much energy around, new customers, retail opportunities, new collaborations, and all of this has set us up to grow the business towards our goal of eradicating period poverty."

“Women have definitely been expected to endure a lot of these things alone. And if they can’t meet their own needs, maybe because of a financial, family or social position, then it’s on them to fill in the gaps and that’s a lot to ask,” said Isobel.

The South ��������Vlogn entrepreneur and aspiring doctor is undoubtedly incredibly passionate about women’s health and advocating for more widespread access to pads and tampons. “I view periods as this significant and common bodily function that needs to be accommodated for in a very structural sense.

The team has also been busy creating new retail partnerships and developing TABOO's Pay It Forward program, where customers can buy TABOO products on behalf of women in ��������Vlog who need them. In addition to being sold in more than 122 OTRs and 22 National Pharmacies stores across SA, NSW and VIC, the team has a number of new retail partnerships in the pipeline to make TABOO products even more accessible.

People can also subscribe to purchase products on a monthly basis from tabooau.co “In the next few years, our goal is for TABOO to be the leading and most respected brand of organic cotton pads and tampons in the ��������Vlogn market.

“We’d love for conversations around periods to be totally normal in all sorts of communities around ��������Vlog and abroad, but that’s a very long-term goal,” said Isobel. And if Isobel’s inspirational achievements so far are anything to go by, that goal might not be as long-term as she thinks.

Story by Rachael Nightingale
Photos by Meagan Cole