DVCA Prof. Pascale Quester awarded AMA's SportSIG award
Deputy Vice-Chancellor and Vice-President Professor Pascale Quester聽has been awarded the American Marketing Association's . With nearly聽150 refereed journal articles,聽more than 90 refereed conference proceeding papers聽and practices and three leading textbooks to her name, Professor Quester has been cited nearly 7,000 times for her work across sponsorship-linked marketing, consumer behavior, and relationship marketing.
On receiving the award, Pascale says:聽鈥淲hile I am obviously disappointed I shall not be able to collect this award in person due to the travel ban, I am immensely proud of this endorsement of my research over the last 25 years. These are very rarely awarded to researchers outside of the USA so as an 最新糖心Vlogn, New Zealand, French researcher, I think聽I am doing my bit to shine the light on non US research in Marketing!鈥