最新糖心Vlog

MDIA 7015 - Communicating with Impact

North Terrace Campus - Semester 2 - 2024

Strategic communication is used to listen, persuade, promote, lead, manage, organise - to make an impact. Communicating with Impact focuses on the development and application of professional communication in a range of sectors and contexts. You will learn how to apply communication and public relations theories to communicate strategically with the public in corporate, not-for-profit, government and public sector contexts. This includes creating impactful communication in written and spoken format, and across a range of media platforms. You will develop an understanding of how to use research to set communication objectives, how to set meaningful objectives, how to craft culturally appropriate communication that makes an impact, and how to evaluate the success of your activities. This course provides a grounding in the key concepts that will continue to be built on throughout your degree.

  • General Course Information
    Course Details
    Course Code MDIA 7015
    Course Communicating with Impact
    Coordinating Unit Media
    Term Semester 2
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 6
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Assessment Verbal Presentation, Written Task, Communication Plan
    Course Staff

    Course Coordinator: Dr Victoria Fielding

    Course Timetable

    The full timetable of all activities for this course can be accessed from .

  • Learning Outcomes
    Course Learning Outcomes
    On successful completion of this course students will be able to:
    1. Apply key communication and public relations theories to strategic communication development.
    2. Develop communication for use in commercial, not-for-profit and public sector contexts.
    3. Create strategic communication plans.
    4. Identify target publics/audiences and create communication messages that resonate in particular cultural, social and political contexts.
    5. Use research methods to develop communication objectives and to evaluate the success of communication activities.
    6. Analyse and evaluate the impact of communication activities and tactics.
    7. Craft professional communication in written and verbal forms across a range of media platforms.
    最新糖心Vlog Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    最新糖心Vlog Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.

    1, 2, 3, 4, 5, 6, 7

    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.

    1, 2, 3, 4, 5, 6, 7

    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.

    1, 2, 3, 4, 5, 6, 7

    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.

    1, 2, 3, 4, 5, 6, 7

    Attribute 5: Intercultural and ethical competency

    Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.

    4, 6, 7

    Attribute 6: 最新糖心Vlogn Aboriginal and Torres Strait Islander cultural competency

    Graduates have an understanding of, and respect for, 最新糖心Vlogn Aboriginal and Torres Strait Islander values, culture and knowledge.

    4, 6, 7

    Attribute 7: Digital capabilities

    Graduates are well prepared for living, learning and working in a digital society.

    7

    Attribute 8: Self-awareness and emotional intelligence

    Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.

    1, 2, 3, 4, 5, 6, 7
  • Learning Resources
    Required Resources
    Required readings will be provided electronically through MyUni.
    Recommended Resources
    Suggested reading list.
    Online Learning
    MyUni site will include online lecture recordings, readings (linked to the library resources) and tutorial activities, along with discussion boards and assessments.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    Each weekly topic consists of a one-hour pre-recorded lecture and reading which present key theoretical and practical strategic communication and public relations concepts. These concepts are then explored in the weekly 2-hour workshop where we apply the concepts to different industry and strategic contexts. Lectures and readings should be completed before your weekly workshop.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    Workload - Structured Learning Total Hours
    1 x 1-hour lectures per week, 12 weeks, 12 hours per semester
    1 x 2-hour workshops per week, 10 weeks, 20 hours per semester

    Workload - Self-directed Learning Total Hours
    3 hours of readings per week 36 hours per semester
    4 hours of research per week 48 hours per semester
    3 hours of assignment preparation per week 40 hours per semester

    Total: 156 hours per semester
    Learning Activities Summary
    The course consists of a 1-hour lecture and a 2-hour tutorial delivered weekly.
  • Assessment

    The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    Assessment 1 - Verbal Presentation - 20%

    Assessment 2 - Written task – 30%

    Assessment 3 - Communication Plan – 50%

    Assessment Detail

    Assessment 1 - Verbal Presentation - 20%

    This assessment requires students to use their verbal communication skills to craft a persuasive argument.

    Assessment 2 - Written Task - 30%

    Adapt a famous speech into an opinion piece, with an exegesis describing the theoretical strategic judgements made in the process of development.

    Assessment 3 - Communication Plan - 50%

    Develop a strategic communication plan for either an organisational scenario provided or one of the student’s choosing.

    Submission
    All assignment tasks, including online quizzes, are to be submitted via the MyUni course site.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through .

  • Student Feedback

    The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

The 最新糖心Vlog of Adelaide is committed to regular reviews of the courses and programs it offers to students. The 最新糖心Vlog of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.