最新糖心Vlog

MARKETNG 1001OUA - Introduction to Marketing

OUA - Trimester 2 - 2025

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies and marketing mix components such as pricing, distribution, product and service development and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem solving skills by means of face-to-face seminars and tutorials and online learning.

  • General Course Information
    Course Details
    Course Code MARKETNG 1001OUA
    Course Introduction to Marketing
    Coordinating Unit Marketing
    Term Trimester 2
    Level Undergraduate
    Location/s OUA
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange N
    Incompatible MARKETNG 1001, MARKETNG 2500, WINEMKTG 1013
    Restrictions Available only to 最新糖心Vlog of Adelaide Open Universities 最新糖心Vlog students
    Assessment Exam/assignments/tests/tutorial work as prescribed at first lecture
    Course Staff
    Course Coordinator: Mr Nigel Barker

    Email: nigel.barker@adelaide.edu.au

    Phone: 08 8313 0424

    Location: Room 13.30, Level 13, Nexus 10 Building
    Course Timetable

    The full timetable of all activities for this course can be accessed from .

  • Learning Outcomes
    Course Learning Outcomes
    Knowledge and Understanding

    This course provides an introduction to the fundamentals of marketing. Basic marketing concepts and elements of marketing practice are applied to marketing activities within 最新糖心Vlog and the global economy. This course will introduce you to the principles of marketing and, through analyses of real-world marketing issues, will allow you to apply these concepts to address problems and opportunities facing 最新糖心Vlogn marketers, both domestically and internationally.
    Learning Outcomes

    By the end of this course students will be able to:

    1. Understand the importance in business practice of being marketing oriented;
    2. Evaluate market conditions and customers’ needs when forming marketing strategies;
    3. Describe a range of common strategies for use with each of the various Marketing mix tools: product, pricing, promotion and distribution;
    4. Recommend and justify an appropriate mix of such strategies to form a cohesive overall strategy to address given marketing tasks or situations; and
    5. Use examples from current events and real-world marketing situations to apply, illustrate and discuss different marketing strategies.
    最新糖心Vlog Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    最新糖心Vlog Graduate Attribute Course Learning Outcome(s)

    Attribute 1: Deep discipline knowledge and intellectual breadth

    Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.

    1,2,3,4

    Attribute 2: Creative and critical thinking, and problem solving

    Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.

    3,4

    Attribute 3: Teamwork and communication skills

    Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.

    3

    Attribute 4: Professionalism and leadership readiness

    Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.

    1-5

    Attribute 5: Intercultural and ethical competency

    Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.

    5

    Attribute 6: 最新糖心Vlogn Aboriginal and Torres Strait Islander cultural competency

    Graduates have an understanding of, and respect for, 最新糖心Vlogn Aboriginal and Torres Strait Islander values, culture and knowledge.

    5

    Attribute 7: Digital capabilities

    Graduates are well prepared for living, learning and working in a digital society.

    5

    Attribute 8: Self-awareness and emotional intelligence

    Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.

    3,5
  • Learning Resources
    Required Resources
    The textbook for the course will be Lamb, C.W., Hair, J.F., McDaniel, M., Summers, J., and Gardiner, M. (2018) MKTG4, 4th Asia-Pacific Edition, Cengage Learning 最新糖心Vlog Pty Ltd

    This text is also available as an e-book. The textbook has a related website address which provides additional and updated material including relevant websites and self-testing tools.
    Recommended Resources
    Resources for this course are available from the relevant MyUni site.

    The 最新糖心Vlog of Adelaide’s Barr Smith virtual library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services.
    Online Learning
    Resources for this course are available from the relevant MyUni site.

    The 最新糖心Vlog of Adelaide believes that education needs to be available to everyone, which means supporting the creation of accessible educational resources. We are actively committed to increasing the accessibility and usability of the courses we produce.

    This course has been designed to meet Web Content Accessibility Guidelines 2.0, level AALinks to an external site. by incorporating these features:

    Keyboard navigation through all pages and interactions

    Alternate text and description text for visual content

    Closed captions, text transcripts and audio-only alternatives for all video content

    Text transcripts for audio content

    Colour and contrast considerations for visual content

    Links, headings, tables, and images have been designed to work with screen readers

    Font size can be increased with the use of browser control, and

    Microsoft Immersive Reader is enabled for all content pages.

    While we strive to ensure that this course is as accessible and as usable as possible, we might not always get it right. We always aim to communicate clearly and simply, but this is not always possible when discussing technical subjects.

    If there are any issues, please raise this with your tutor as the first point of contact. If you require further assistance, please contact Disability Support.
  • Learning & Teaching Activities
    Learning & Teaching Modes

    No information currently available.

    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    This course is comprised of 12 modules, over 12 weeks.

    You do not have to spend a full week on each module if you would like to progress through them more intensively, but we recommend that you move through each module in sequence (start with Orientation, then Module 1, then Module 2, etc.), as the modules are linked to each other, and to the requirements and timing of assessments.

    Key readings are pointed out to you and accessible from within the lesson pages. You can also always find them under the Course Readings tab, marked according to whether they are recommended or optional.

    The Assignments tab is where you will find the most up-to-date information on each of the assessments for this course. We recommend that you spend some time at the start of this course getting familiar with the assessments: make sure you know the structure of each assessment and when it is due.

    Each week, an interactive session will be held. The interactive sessions will focus on supporting you with the weekly topics and also the assessments. See the Interactive sessions page for details of when these are held.

    Throughout the modules, there are also some discussion pages, which provide touchpoints for class discussion of key topics, cases, and issues. These can feed into the interactive sessions, and also provide a way for you to engage with your peers if you cannot attend that week's interactive session. You can find these within the module's lesson sequence, and also find all the discussion pages organised at any time under the Discussions tab.

    Finally, keep an eye out for announcements from the teaching team. If we need to provide you with any quick alerts, reminders, or updates, we will make use of the announcements feature, and so recommend that you either regularly check the Announcements tab when engaging with the course materials, or manage your Canvas (MyUni) account notifications (by going to Account > Notifications, and setting your announcement notifications to immediate), so that whenever there are new announcements you receive an email notification.
    Learning Activities Summary

    No information currently available.

    Specific Course Requirements
    As part of its commitment to academic integrity, the 最新糖心Vlog has provided a module to prepare you for your studies. The module is available as part of your Online Student Orientation course, with the expectation that you will complete the module in your first study period. The module contains a quiz.

    All students are required to complete this module and achieve a score of 100% in the quiz.

    You can take the module and quiz as many times as you wish.

    Once you have scored 100%, that score will be permanently recorded, so you can retake the module again for revision.

    The orientation course and the Academic Integrity module will remain available via your MyUni account as a resource that you can come back to at any point during your studies.

    How to complete the module
    You only need to complete the Academic Integrity module once, and your completion will be recorded. Visit this link to view our FAQs.
  • Assessment

    The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assessment 1: Marketing critique 

    Due date: End of Week 3, Sunday 11:59 pm (ACST)

    Weighting Total: 10%


    Assessment 2: Discussion engagement

    Due date: Ongoing from Module 3 to the end of Week 12, Sunday 11:59 pm (ACST)

    Weighting: 10%

    Assessment 3: Marketing Plan


    Part A: Research

    Weighting: 30%

    Due date: End of Week 5, Sunday 11:59 pm (ACST)


    Part B: Presentation


    Weighting: 15%

    Due date: End of Week 11, Sunday 11:59 pm (ACST)


    Part C: Proposal

    Weighting: 35%

    Due date: End of Week 12, Sunday 11:59 pm (ACST)


    Assessment Related Requirements
    Assessment extensions
    Extensions are granted on medical, compassionate or other special circumstances recognised under the 最新糖心Vlog’s Modified Arrangements 芒聙篓for Coursework Assessment policy.

    Extension Application form
    The completed extension application form and any documentation (such as a medical or counsellor's certification) should be emailed to your tutor, and submitted 2 days before the due date. Your tutor will consider the request in the light of the case made, and 最新糖心Vlog deadlines and may grant an extension of up to 3 days. You will be notified of the result of your request by email.

    Late penalties
    For each assessment, your grade will be penalised by 5% per day if submitted after the due date and time, unless you have an extension approved by the Course Coordinator.

    Academic grievance
    If you are dissatisfied with the mark awarded for a particular assessment task, please refer to the 最新糖心Vlog Policy on Student Grievance.
    Assessment Detail
    Assessment 1: Marketing critique
    You will select a business and critique its most recent marketing activity. You will apply what you have learnt in Modules 1 and 2 to contextualise your understanding of basic marketing concepts. By doing so, you may realise that you often critique marketing activities in everyday life without even realising! You will also gain an understanding of the role that market conditions play when a business is considering a range of marketing strategies.

    What knowledge is being assessed?

    Identify and demonstrate your understanding of the marketing concepts used.

    Recognise and critically evaluate the use of marketing concepts used by organisations.

    What skills are being assessed?

    Your written communication.

    Your ability to research and problem solve.

    Your ability to critically evaluate marketing material.

    Your ability to apply the knowledge you have acquired from the course.

    Due date: End of Week 3, Sunday 11:59 pm (ACST)

    Weighting Total: 10%

    Assessment 2: Discussion engagement
    You will be required to engage in a weekly discussion forum. As each module explores various marketing ideas, the discussion will provide you with an opportunity to consolidate your understanding but also extend it, by engaging in further critical thinking.

    Within a module, there may be multiple discussion forums. You are encouraged to participate in all of these, however, for the purposes of this assessment, there is only one discussion forum, per module, that you will be graded on for participation. These discussion forums will always state the word “[GRADED]” in the title.

    Within these, you will be asked to state your thoughts, ideas and opinions on the respective prompts. You are also encouraged to respond to your peers’ comments.

    What knowledge is being assessed?

    Identify and demonstrate your understanding of marketing concepts.

    Recognise and critically evaluate the use of marketing concepts.

    What skills are being assessed?

    Your written communication.

    Your ability to research and problem solve.

    Your ability to critically evaluate marketing material.

    Your ability to apply the knowledge you have acquired from the course.

    Due date: Ongoing from Module 3 to the end of Week 12, Sunday 11:59 pm (ACST)

    Weighting: 10%

    Assessment 3: Marketing Plan
    In this assessment, you will undertake the staged development of a Marketing Plan. You will draw upon the contents of, and feedback from, your Part A: Research and Part B: Presentation to create Part C: Marketing Plan for an organisation of your choice.

    The purpose of the marketing plan is to ensure a company's marketing activities are aimed at achieving its desired objectives. This assessment will improve your understanding of broader marketing activities and how they fit within the management of a business and its overall strategy.

    For the purposes of this assessment, you will propose a marketing strategy for one key marketing goal. That marketing goal is: to grow the business by 3% in the next year.

    As mentioned, Assessment 3 has three parts:

    Part A: Research

    In Part A, you will perform preliminary research about the company of your choice from the provided list Download the provided list, depending on whether you are a Bachelor of International Business or Bachelor of Health Services Management student. This research will form the basis of the marketing plan (Part C), with a focus on identifying key information that influences your company of choice and its marketing activities/strategy. By undergoing this research, you will understand the importance of the marketing environment, and how influential the research that companies must perform is in enhancing their chance of success.

    The feedback you receive from Part A will allow you to improve your research before submitting a more concise version of this information as part of the marketing plan (Part C).

    Weighting: 30%

    Due date: End of Week 5, Sunday 11:59 pm (ACST)

    What knowledge is being assessed?

    Demonstrate the ability to find key information about markets and major organisations' marketing policies

    What skills are being assessed?

    Written communication

    Research/problem solving

    Critical evaluation

    Course knowledge

    Part B: Presentation

    In Part B, you will prepare an audio/visual presentation that identifies and briefly rationalises the key information of your marketing plan. This presentation will take the form of a pitch, aiming to convince listeners that you have done sufficient research to back your proposed marketing strategy. As a result of this assessment, you will practice important skills that marketers undertake in their daily roles, in particular, the presentation of compelling ideas.

    The feedback you receive from Part B, in combination with that of which you received from Part A, will allow you to improve your proposal before submitting the marketing plan (Part C).

    Weighting: 15%

    Due date: End of Week 11, Sunday 11:59 pm (ACST)

    What knowledge is being assessed?

    Identifying concepts and principles used in marketing

    Critical appraisal and use of concepts

    Show understanding of how markets function and what influences organisations

    What skills are being assessed?

    Oral presentation skills

    Research skills

    Part C: Proposal

    In Part C, you will submit a marketing plan. Bringing together the work you completed in Parts A and B, and the respective feedback you received from these submissions, you will use a marketing plan template to propose a marketing strategy for one key marketing goal. Remember, that the marketing goal is: To grow the business by 3% in the next year.

    As a result of this assessment, you will gain experience in one of the key areas in ensuring the success of a business… having a well-thought-out marketing plan.

    Weighting: 35%

    Due date: End of Week 12, Sunday 11:59 pm (ACST)

    What knowledge is being assessed?

    Identifying concepts and principles used in marketing

    Critical appraisal and use of concepts

    Show understanding of how markets function and what influences organisations

    What skills are being assessed?

    Problem-solving skills

    Written communication

    Research skills
    Submission
    All assessments must be submitted via the online submission platform within MyUni.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through .

  • Student Feedback

    The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

The 最新糖心Vlog of Adelaide is committed to regular reviews of the courses and programs it offers to students. The 最新糖心Vlog of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.