最新糖心Vlog

MDIA 7009 - Leadership in Strategic Communication

North Terrace Campus - Semester 1 - 2021

In this course, you will focus on your professional development in strategic communication. You will learn about different career paths, including government, corporate, NGO and agency work. Topics will include career planning, leadership and management skills, freelancing, and starting your own business. You will have the choice of two pathways. Pathway A involves a self-organised industry internship of 10-12 days. You will gain direct experience in your chosen industry by working with a supervisor in an internal or external hots organisation. All placements must be approved prior to commencement. Pathway B allows you to design and undertake a self-directed research or professional development project, as approved by the Course Coordinator. You will identify an industry-relevant research question or professional development strategy related to your career goals and industry interests. Through industry and peer-to-peer networking activities, this course will enhance your understanding of contemporary industry trends and workplace cultures, and assist you in the transition to the next phase of your career.

  • General Course Information
    Course Details
    Course Code MDIA 7009
    Course Leadership in Strategic Communication
    Coordinating Unit Media
    Term Semester 1
    Level Postgraduate Coursework
    Location/s North Terrace Campus
    Units 6
    Contact Up to 2 hours per week
    Available for Study Abroad and Exchange N
    Assessment Reflective analysis 30%, Host Evaluation 20% and Final Report 40% OR Professional development project 60%, Participation and professionalism 10%
    Course Staff

    Course Coordinator: Associate Professor Kathryn Bowd

    Course Timetable

    The full timetable of all activities for this course can be accessed from .

  • Learning Outcomes
    Course Learning Outcomes
    On successful completion of this course, students will be able to:
    1. Demonstrate knowledge of industry trends, career paths and workplace practices in strategic communication.
    2. Apply work-integrated learning principles (if undertaking Pathway A) or research and professional development best-practice (if undertaking Pathway B) to engage with contemporary industry challenges, employment opportunities and career planning in the media and communications sector.
    3. Manage contact with external bodies, build professional relationships with supervisors, co-workers and external groups, and communicate professionally in a range of genres used in the sector.
    4. Reflect on, critically assess, consolidate and synthesise academic and industry learning.
    5. Form personalised learning objectives and career plans for ongoing professional development.








    最新糖心Vlog Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    最新糖心Vlog Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    1, 2, 4
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    2, 3, 4, 5
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    3, 5
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1, 2, 3, 4, 5
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    1, 2, 3, 4, 5
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    3, 4, 5
  • Learning Resources
    Required Resources
    Required readings will be provided electronically through MyUni.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    Two-hour weekly workshops will be run on campus in Weeks 1-6 and Week 12.
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    On-campus workshops: 14 hours per semester
    Reading: 72 hours per semester
    Assignment preparation: 60 hours per semester
    Placement/professional development: 106 hours per semester
    Learning Activities Summary

    No information currently available.

  • Assessment

    The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary

    Reflective analysis Formative and summative            30%        CLO 1, 4, 5
    Participation and professionalism              Summative 10% 3, 4, 5
    Pathway A:
    Host evaluation report
    Final report
    Summative
    20%
    40%
    1, 2, 3, 4
    Pathway B:
    Professional development project
    Summative 60% 1, 2, 3, 4
    Assessment Detail

    No information currently available.

    Submission

    No information currently available.

    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through .

  • Student Feedback

    The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

The 最新糖心Vlog of Adelaide is committed to regular reviews of the courses and programs it offers to students. The 最新糖心Vlog of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.