MDIA 1019 - Image and Brand

North Terrace Campus - Semester 2 - 2021

Positioning a product, company, or person in relation to consumers, audiences, fans or employers is central to gaining attention and providing value, yet whether looking at this on an individual basis or engaging with the most powerful organisations in the world, effective communication is often hit and miss. There are myriad approaches to understanding the interaction between individuals, organisations, and groups to fit different situations and contexts. In Image and Brand, you will be introduced to key perspectives from audience research, identity theory, organisational communication, visual communications, and persona studies, applying these approaches to case studies from around the world. This course provides the theoretical framework and social and cultural context for students in the Visual Design, Social Media and Digital Promotion, and Photographic Imaging majors, as well as an introduction to influential ideas on identity and branding for students in other programs.

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Course Details

Course Code	MDIA 1019
Course	Image and Brand
Coordinating Unit	Media
Term	Semester 2
Level	Undergraduate
Location/s	North Terrace Campus
Units	3
Contact	Up to 3 contact hours per week
Available for Study Abroad and Exchange	Y
Assessment	Quiz 20%, Group Presentation 30%, Case Study Report 40%, Active Participation 10%

Course Staff

Course Coordinator: Dr Kim Barbour

Course Timetable

The full timetable of all activities for this course can be accessed from .

Course Learning Outcomes

On successful completion of this course students will be able to:

1.Apply communications theory to practice

2.Demonstrate understanding of key communications-focused theoretical perspectives

3.Utilise appropriate communication strategies

4.Work in teams to produce effective outcomes

5.Distinguish between intended and actual outcomes

最新糖心Vlog Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

最新糖心Vlog Graduate Attribute	Course Learning Outcome(s)
Deep discipline knowledge informed and infused by cutting edge research, scaffolded throughout their program of studies acquired from personal interaction with research active educators, from year 1 accredited or validated against national or international standards (for relevant programs)	1, 2
Critical thinking and problem solving steeped in research methods and rigor based on empirical evidence and the scientific approach to knowledge development demonstrated through appropriate and relevant assessment	1, 2, 5
Teamwork and communication skills developed from, with, and via the SGDE honed through assessment and practice throughout the program of studies encouraged and valued in all aspects of learning	3, 4, 5
Career and leadership readiness technology savvy professional and, where relevant, fully accredited forward thinking and well informed tested and validated by work based experiences	3, 4
Intercultural and ethical competency adept at operating in other cultures comfortable with different nationalities and social contexts able to determine and contribute to desirable social outcomes demonstrated by study abroad or with an understanding of indigenous knowledges	1
Self-awareness and emotional intelligence a capacity for self-reflection and a willingness to engage in self-appraisal open to objective and constructive feedback from supervisors and peers able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate	4

Learning Resources

Required Resources

All readings and other learning resources will be made available via MyUni

Online Learning

This course is designed for online learning. Each week, students should engage with online mini-lecture recordings (combined 1hr run time), and complete their online readings. Small group (workshop) learning is built into a 2 hour timetabled period each week, with the first hour run via video confernce (using Zoom or similar) and the second hour via online discussion board where students complete and discuss a relevant research task. Students need to be willing to engage full in all parts of these tasks on a weekly basis in order to get the most out of their learning opportunities.

Learning & Teaching Modes

No information currently available.

Workload

No information currently available.

Learning Activities Summary

Week	Lecture topic
1	Introduction to Image and Brand
2	Theorising and analysing the image
3	Identity and self-image
4	Self-branding \| Branding
5	Audience \| Customer
6	Design personas and segmentation
7	Identities that challenge and resist
8	Brands and politics
9	Sports and e-sports
10	Popstars
11	Politicians and public intellectuals
12	The influence(r)s of images and brands

The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

ASSESSMENT TASK	TASK TYPE	WEIGHTING	COURSE LEARNING OUTCOME(S)
Quizzes	Formative and summative	20%	2, 5
Group presentation	Formative and Summative	30%	1, 2, 3, 4
Case study report	Formative and Summative	40%	1, 2, 3, 5
Active participation	Summative	10%	1, 2

Assessment Detail

Assessment	Description	% weighting
Quizzes	3 x online short-answer/multiple choice quiz	20%
Group presentation	10-minute group presentation on nominated topic	30%
Case study report	2000-word case study report	40%
Active participation	Student engagement in class activities	10%

Submission

All assignment work is completed and submitted online. Group presentations are pre-recorded and shared during scheduled workshop times.

Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through .

Student Feedback

The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Student Support
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
Fraud Awareness

Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

The 最新糖心Vlog of Adelaide is committed to regular reviews of the courses and programs it offers to students. The 最新糖心Vlog of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Authorised by:	Deputy Vice-Chancellor and Vice-President (Academic)
Maintained by:	Course Outlines Administrator

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