MDIA 1014OL - Key Concepts in Media Studies Online

Online - Semester 2 - 2023

This wholly online course explores why digital media is being seen as creatively, socially, and politically transformative. What is 'collective intelligence' and how is it empowered by digital tools? How are 'amateur' media makers impacting on mainstream media practices? This course explores the important questions being asked about new digital technologies and encourages critical, reflexive thinking about social media sites. It addresses the links between earlier communication forms and media institutions, and contemporary digital and mobile technologies. For students outside the media programs, this course introduces students to forms of media interactivity and methods of media analysis, as well as selected theories and debates about media's historical role in shaping social, cultural, economic, and political relations. Designed to allow students to proceed through the weekly content at their own pace and in their own time, this course allows students to develop key literacies in media studies through online learning.

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Course Details

Course Code	MDIA 1014OL
Course	Key Concepts in Media Studies Online
Coordinating Unit	Media
Term	Semester 2
Level	Undergraduate
Location/s	Online
Units	3
Contact	Up to 3 hours structured learning activity per week, completed to students' own schedule
Available for Study Abroad and Exchange	Y
Incompatible	MDIA 1002
Assessment	Online quiz, Digital Media Analysis, Essay, Participation in online activities

Course Staff

Course Coordinator: Dr Kim Barbour

Course Timetable

The full timetable of all activities for this course can be accessed from .

Note that this course is run wholly online and in a-synchronous mode. This means that there are no timetabled classes for this course, and students will need to schedule their own time to enable them to complete the weekly activities as required.

Course Learning Outcomes

1. Demonstrate understanding of key issues affecting the contemporary media industry
2. Conduct critical media analyses to examine technical, institutional and cultural arrangements through which media are created, distributed and consumed in contemporary societies globally
3. Develop research skills required to solve complex problems and creative challenges
4. Manage individual work, especially through effective use of time and communication
5. Produce effective written and oral communication to the standard expected at university and in the media industry using different digital platforms

最新糖心Vlog Graduate Attribute	Course Learning Outcome(s)
Attribute 1: Deep discipline knowledge and intellectual breadth Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.	1, 2, 3
Attribute 2: Creative and critical thinking, and problem solving Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.	1, 2, 3
Attribute 3: Teamwork and communication skills Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.	4, 5
Attribute 4: Professionalism and leadership readiness Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.	2, 3, 4, 5
Attribute 5: Intercultural and ethical competency Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.	1, 2, 3
Attribute 8: Self-awareness and emotional intelligence Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.	4, 5

Learning & Teaching Modes

This course is run wholly online, and in a-synchronous mode. This means there are no timetabled classes, and students should be prepared to schedule time into their calendars each week to complete the course material. Students not accessing the MyUni course site regularly (at least twice per week) will find that they quickly fall behind.

Concept videos: Each week on MyUni, around 1 hour of video content is made available for students through a series of 15-25 minute videos. These concept videos, along with the readings, are where students are exposed to the 'key concepts' of the course. Students should watch all the week's videos prior completing their weekly participation activities, as knowledge of the material covered by the mini-lecture videos is assumed and required to successfully complete these tasks.

Readings: Weekly readings and other resources are provided online along with guided reading questions to focus student attention.

Discussion board participation: Weekly activities are designed to help student solidify their learning and engage with their peers. Students should aim to not only contribute their own responses to the set tasks, but respond to others using the capabilities of the discussion board tool. This task is assessed on a weekly basis.

Skill development modules: These modules are built into the structure of the course every two weeks during teaching time, and are designed to help students develop core academic competencies. Students should complete the tasks included in these modules, and refer back to them when preparing assignment tasks.

In addition to the materials made available through MyUni, time for discussion with peers and teaching staff will be made available across the semester.

Workload

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

Concept videos - ~1hr per week x 12 weeks	12 hours per semester
Participation via discussion board - 1 hour per week x 10 weeks	10 hours per semester
Skill development modules - 1 hour per week x 6 weeks	6 hours per semester
3 hours reading per week x 12 weeks	36 hours per semester
Additional research and assignment preparation during semester	92 hours per semester
TOTAL WORKLOAD	156 hours per semester

Learning Activities Summary

Weekly Topics:
Week 1 - Media, 'new media', and text
Week 2 - Media texts in digital environments
Week 3 - Remediation and convergence
Week 4 - Media and identity
Week 5 - Platform media
Week 6 - Portable media
Week 7 - User Generated Content
Week 8 - Visual communication
Week 9 - Unsocial media
Week 10 - Information disorder
Week 11 - Celebrity and cancel culture
Week 12 - Media's key concepts

Specific Course Requirements

Students should be prepared and able to participate online on a weekly basis by accessing the weekly course materials and completing the assigned tasks.

The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

Name	Type	Overall Value	Workload	Submission Mode
Assignment 1Online quiz x2	Diagnostic	10% x2	Approximately 6-18 hours	Online, via MyUni
Assignment 2 Digital media analysis	Narrated PowerPoint	30%	1200 words total (or equivalent) (approx’ 18-24 hours work)	Online, via MyUni
Assignment 3 Essay	Research assignment	40%	2000-2500 words total (approx’ 72-80 hours work)	Online, via TurnItIn on MyUni
Assignment 4 Participation	Engagement	10%	Based on work completed throughout the semester, assessed weekly	Online, via MyUni discussion board

Assessment Detail

Multiple Choice Tests x 2: 10% each. These tests will be based on course readings, and will assess your understanding of the material covered in those readings. They will be available online through the MyUni website.

Digital media analysis: 30% equivalent to 1200 words, submitted as a narrated PowerPoint. This assessment will be submitted through MyUni and will be an analysis of an app or website. The assignment will allow students to demonstrate their understanding and application of key course concepts.

Essay: 40% 2000-2500 words. This essay will be due at the end of semester and will be submitted through MyUni and Turnitin. Students answer to one of 5 questions that will be made available through the course guide and MyUni website. This assignment allows students to develop in depth understanding of an area of the course content that is of particular interest to them.

Participation: 10% Each student will be assessed on their weekly participation in the discussion board activities. Participation will be graded on whether students have engaged with the readings and lecture materials for the week, as well as engagement with their peers through these tasks.

Submission

All assignments are submitted via the MyUni course site. Feedback is provided through test responses, rubrics, comments, and through discussion forums.

Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through .

Student Feedback

The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Student Support
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
Fraud Awareness

Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

The 最新糖心Vlog of Adelaide is committed to regular reviews of the courses and programs it offers to students. The 最新糖心Vlog of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Authorised by:	Deputy Vice-Chancellor and Vice-President (Academic)
Maintained by:	Course Outlines Administrator

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