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MDIA 3331 - Popular Media: Text, Audience, Industry

North Terrace Campus - Semester 2 - 2018

Popular franchise media dominate the contemporary English language screen media landscape. This course aims to analyse franchise media products from three separate directions: as texts, through audience analysis, and through examination of industrial 最新糖心Vlog. Students will work in teams, focusing on their choice (from given options) of franchise, applying the overlying theoretical and analytical frameworks to their specific case study. The first portion of the course will focus on the texts themselves, analysing how they make meaning using different media studies approaches. The second part of the course will focus on media users ? fandoms and audiences ? as well as interrogating the celebrity 最新糖心Vlog associated with the contemporary media industry. Thirdly, the industrial 最新糖心Vlog of mass media production will be investigated. The course work will build on the ideas and theories developed across the core courses in the media program, allowing students to apply their learning to a specific case study. The final assignment asks students to combine these three approaches into an integrated report on their franchise media product, demonstrating a cohesive understanding of the interdependence of text, industry, and audience.

  • General Course Information
    Course Details
    Course Code MDIA 3331
    Course Popular Media: Text, Audience, Industry
    Coordinating Unit Media
    Term Semester 2
    Level Undergraduate
    Location/s North Terrace Campus
    Units 3
    Contact Up to 3 hours per week
    Available for Study Abroad and Exchange Y
    Prerequisites MDIA 2306
    Assumed Knowledge Students should have good knowledge of a range of media theories
    Assessment Weekly reading tests x 10 20% total, Group Textual Analysis 15%, Group Audience analysis 15%, Franchise report 40%, Reflection on participation 10%.
    Course Staff

    Course Coordinator: Dr Kim Barbour

    Course Timetable

    The full timetable of all activities for this course can be accessed from .

    Please note that attendance at weekly 3 hour seminars is compulsory, and your participation is assessed. Seminars are not recorded.
  • Learning Outcomes
    Course Learning Outcomes
    On successful completion of htis course, students will be able to:
    1. Demonstrate an integrated understanding of the role of popular media franchises in the contemporary media environment.
    2. Critically analyse popular mass media texts using a variety of theoretical lenses.
    3. Critically engage with texts produced by media users.
    4. Demonstrate a comprehensive understanding of the interdependence of media industries, texts, and users.
    5. Communicate key analytical findings clearly and in a form appropriate for the audience.
    6. Work effectively in small teams to produce work to deadlines.
    最新糖心Vlog Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    最新糖心Vlog Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    1, 2, 3, 4
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    1, 2, 3, 4, 6
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    5, 6
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    1, 2, 3, 4, 5, 6
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    5, 6
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    1, 5, 6
  • Learning Resources
    Required Resources
    There are no textbooks or books of readings that are required to be purchased for this course. All materials will be available for download from MyUni, which students will need to access on at least a weekly basis. Additional research materials can be sourced through the university library. 

    Written assessments and tests will be completed online using the MyUni system.

    Due to the seminar style design of the course, there will be no recorded 'lectures'. 

    Students with laptops or tablets are encouraged to bring them to class to assist with group work and research.

    Enthusiasm for popular culture is a must. A willingness to work collaboratively with your groupmates is also essential.
    Online Learning
    Readings and other course materials are available on MyUni, as are the reading tests and written assessment submission. Group work will be managed through the MyUni system.
  • Learning & Teaching Activities
    Learning & Teaching Modes
    This course is built around an SGDE framework, and is designed to support integrated and independent learning outcomes for students.
    The seminars will incorporate a mix of lecture style content delivery, structured group activities, and assessment preparation work. By completing the requiring reading and associated test prior to class, students will bring existing knowledge into the seminar, which they will then apply through their activities.

    Students will develop an integrated, in-depth understanding of the interdependence of media texts, audiences, and industries by structuring their in-class activities and their written assessment around a single specific media franchise. Groups will be set prior to week one, and will remain fixed for the semester.

    Focus franchises could include:
    • Star Wars
    • Star Trek
    • The Hunger Games
    • Harry Potter
    • Twilight
    • The MCU
    • CSI
    • The Walking Dead
    • Sailor Moon
    • Wonder Women
    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    Task Weekly Time Committment Total Time Committment
    Seminar/Workshop 3 hours 36 hours per semester
    Reading (including reading test) 6 hours per week 72 hours per semester
    Assignment preparation (including group work out of class time) 4 hours per week 48 hours per semester
    Learning Activities Summary
    Week Lecture topic
    1 Text
    2 Text
    3 Text
    4 Text
    5 Audience
    6 Audience
    7 Audience
    8 Audience
    9 Industry
    10 Industry
    11 Industry
    12 Industry
    Small Group Discovery Experience
    This course is designed with SGDE as the backbone of the structure. Prior to (and in) week 1, students will self-allocate to a popular franchise media product, and from here, identify small groups (up to 5) in which to work for weeks 1-9. Students will work collaboratively in these teams on in-class activities during their scheduled seminars. In addition, both the textual analysis and the audience analysis will be submitted in teams, for a total of 30% of the course grade. The final Franchise Report assignment is designed to use these group projects as scaffolding, while allowing students the opportunity to distinguish themselves as individuals through the incorporation of unique material. Students will have the opportunity to reflect on their SGDE exercise in the ‘Reflection on participation’ assessment.
  • Assessment

    The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    Assessment Task Weighting Course Learning Outcomes Task Type Due
    Weekly Reading tests x 10 20% (2% each) 1, 4 Summative Weekly, prior to workshop
    Group Textual analysis 15% 1, 2, 4, 5, 6 Formative and summative Week 5
    Group Audience analysis 15% 1, 2, 3, 4, 5, 6 Formative and summative Week 9
    Franchise report 40% 1, 2, 3, 4, 5 Summative Week 13
    Reflection on participation 10% 6 Formative and summative Week 11
    Assessment Related Requirements
    Participation in weekly seminars is compulsory. Due to the set groups and individualised focus, students cannot attend alternate workshops to 'make up' for missed classes. Less than 80% attendance will make you ineligible to pass the course. Excused absences can be requested from the course coordinator with appropriate documentation (medical certificates or similar) in some circumstances.

    You will be required to complete group work outside of class time, and need to be willing to make those arrangements in good faith with your group mates.
    Assessment Detail
    Weekly Reading Tests:
    Run in weeks 2-11, these weekly 2% tests (total 20%) assess student’s comprehension of the required readings. The tests will be completed prior to each week’s scheduled class, and be online, composed of multi-choice, multi-answer, true/false, and matching questions.
    Textual Analysis:
    Working in their franchise teams, students will produce a short textual analysis of one element of their chosen franchise product, in line with course content and discussion. 1200 words, 15%.
    Audience analysis:
    Working in their franchise teams, students will produce a short audience analysis of one element of their chosen franchise product, in line with course content and discussion. Group presentation, equivalent to 1200 words, 15%.
    Franchise report:
    Working independently, each student will build on their prior group submissions to create a substantive franchise report. This will include elements of the textual analysis and the audience analysis, substantially added to with industry analysis. The report will allow students to demonstrate a comprehensive understanding of their chosen franchise media product, the interdependence of the text/audience/industry framework of the course, and the role of franchise media and popular culture in the contemporary media landscape. 2800 words, 40%.
    Reflection on participation:
    Individual reflection on the SGDE exercise. Max 500 words, 10%.
    Submission
    Weekly reading tests will be available prior to class on MyUni.
    Written assignments will be submitted through the MyUni TurnItIn portal. 
    The in-class group presentations will run during scheduled class time.

    • Extensions on all individual or group work must be requested prior to the deadline.
    • Extensions requested in line with a Learning Access Plan should be in writing via email prior to the deadline, and have the plan attached.
    • Contact the course coordinator in the first instance for queries about extensions on group assessment. You will be required to meet with the course coordinator to explain why additional time is required. Extensions on in-class group presentations are unlikely to be approved, except in extreme circumstances.
    • Extensions for the final individual Franchise Report will only be granted if a fully completed Application for Extension Request form is submitted prior to the deadline to the Arts office, or if a Learning Access plan is submitted to the course coordinator prior to the deadline.
    The Faculty of Arts Late Assessment Policy applies to this course. No assessments will be graded if submitted more than 7 days late. A 2% per day deduction will apply to all assignments submitted late without an extension.

    Assignment grades and written and/or audio feedback will be returned to students no later than 4 weeks after submission, via the MyUni grading system.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through .

  • Student Feedback

    The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

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