最新糖心Vlog

Program Director Contact Details:
Innovation and Entrepreneurship (PG)
Name: Dr Allan O’Connor
Phone: +61 8 8313 0188

Teaching Staff:
Name: Matthew McKinlay

Short Bio:
Matthew is currently completing his PhD in innovation, with a focus on the iPod, digital music and the internet. Previously, Matthew has researched entrepreneurship at a state level in 最新糖心Vlog, using data from the Global Entrepreneurship Monitor, which is an international research program coordinated by Babson College (US) and the London School of Economics (UK).  

Email: matthew.mckinlay@adelaide.edu.au

Phone: +61 8 8313 7422

The overall aim of this course is to have an understanding of the entrepreneurial process, as specifically applied to the digital media sector. At the end of this course, students should have an appreciation of some of the complexities of entrepreneurship within the sector, with particular focus on strategies pertaining to the following:

1. Having an understanding of innovation as industry disruption
2. Understanding the elements of innovation opportunity
3. Value creation and R&D
4. Maintaining revenue streams and a viable business models
5. Growth and access to global markets

Text book:
No text required

Materials will be made available via the course website, accessible through MyUni. Materials will be released and coordinated with the lecture schedule. Readings, external links and lecture outlines will be available as and when they are covered in class.

Materials will be distributed in class throughout the two intensive sessions.

Harvard referencing guide:
 

Library Resources
The 最新糖心Vlog of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the 最新糖心Vlog’s website. The 最新糖心Vlog Library web page is:  
From this link, you are able to access the Library's electronic resources.

MyUni is the 最新糖心Vlog of Adelaide's online learning environment. It is used to support traditional face-to-face lectures, tutorials and workshops at the 最新糖心Vlog. MyUni provides access to various features including announcements, course materials, discussion boards and assessments for each online course of study (see: )

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

As a guide, a 3 unit course comprises a total of 156 hours work (this includes face-to-face contact, any online components, and self directed study).

This is a draft schedule and session dates are a guide only. The timetable may be changed during the course delivery if necessary.

Assessment 1: Digital media industry analysis presentation
Weighting: 15%
Due Dates: See MyUni
Submission Details: In Tutorial class

Task:
This is a presentation of your assignment 2 group task. You will be required to talk through the major parts of your assignment, and then also field questions from other teams. This presentation will cover: a background of your assigned digital media company, an assessment of the changing market conditions affecting that company, and a strategic response to these conditions.

This assignment will assess your understanding of innovation, market change and resource strategy discussed in lectures.   

Length and Presentation:
Presentations of 10 minutes are expected, plus time to field and answer questions from other students as well as staff.

Criteria by which your assessment will be marked:
Key criteria for marking in this assignment will be covered specifically in class, but, in brief, the focus of your assignment is the following:

• Depth of research on your assigned digital media company
• Depth of research on the state of technology impacting this industry
• Capacity to present in a clear and articulate manner, with a focus of facts as the basis for opinion
• Capacity to respond to questions
• Overall presentation skills, including use of materials

Students who do not attend this presentation will receive zero.

Assessment 2: Digital media opportunity analysis (Group)
Weighting: 15%
Due Dates: See MyUni
Submission Details:   Online through MyUni (One assignment per group)

Task:
Students are required to assess the market position of a business within an assigned digital media industry within 最新糖心Vlog. You will be assigned an entrepreneurial company in class.   It will require groups to imagine being in a leadership position of a designated company, and then from that perspective analyse the company in light of the changing market conditions and nature of opportunity affecting the industry due to digital media technologies. 

This task requires analysis of both an individual company, as well as the wider market conditions in which the company is placed. You will need to asses changing technology, regulatory, consumer dynamics in light of the producst offered by the company.  

A template for the assignment will be provided.

Length and Presentation:
2000 words

Criteria by which your assessment will be marked:
Key criteria for marking in this assignment will be covered specifically in class, but, in brief, the focus of your assignment is the following:

• Depth of research on your assigned digital media company
• Depth of research on the state of technology
• Capacity to assess the elements of opportunity which drive innovation within the market
• An ability to critically compare the capacity, skills and technological skills of your assigned digital media company, against the wider elements of opportunity in the marketplace.

Assessment 3: Individual business idea feasibility report
Weighting: 60%
Due Dates: See MyUni
Submission Details: Online through MyUni

Task:
Students are required to complete a feasibility assessment of their own new digital media venture idea. You will be asked to formulate your own idea for a business, and then assess its feasibility as a new venture using the framework and theory discussed in the course. This assessment will cover most of the course material, and will encompass the course objectives. A template will be provided which will provide the focus of your analysis.

This assessment is the culmination of the course. It will draw on most of the key areas discussed, and will require students to apply theory to their own unique business idea.  

Length and Presentation:
3000 words

Criteria by which your assessment will be marked:
Key criteria for marking in this assignment will be covered specifically in class, but, in brief, the focus of your assignment is the following:

• Your ability to identify a real world entrepreneurial opportunity using the tools, concepts and theory discussed in the opportunity lectures of the course
• Your ability to identify the resources required for this opportunity. Specifically, you will be marked on your ability to research resources, and put together a resource strategy.
• How well researched your strategy is, and how well it incorporates current digital media trends, including positioning with other providers, log on processes etc.
• The overall quality of your research and referencing
• The clarity, simplicity and brevity of your writing.
• Presentation, grammar and readability, referencing

Assessment 4: Class Participation
Weighting: 10%
Submission Details: Contribution during class. 

This participation mark covers attendence throughout the week as well as contribution to group work as well as in class dialogue throughout the lectures.  

• Assignment Submission:  Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both). Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
• Cover Sheet:  Please submit, separate to your assignment, the completed 最新糖心Vlog of Adelaide Assessment Cover Sheet providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work.  Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments:  You are advised to keep a copy of your assignments in case the submitted copy goes missing.  Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Extensions of Time:  Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer.  Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date.  Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade.  Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in section 5.2 or 5.3).  Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.