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Program Director Contact Details: Innovation and Entrepreneurship (PG)
Name: Prof Paul Steffens
Email: paul.steffens@adelaide.edu.au

Name: Peter Vroom
Email: peter.vroom@adelaide.edu.au

On successful completion of this course, students will be able to:

• Adams, Rob, 2002, A Good Hard Kick In The Ass, Crown Business
• Godin, Seth 1999, Permission Marketing, Simon & Schuster
• Rackham, Neil and De Vincentis, John, 1998, Rethinking the Sales Force, McGraw Hill
• Schultz, M. and Doerr J. (2014). Insight Selling, Wiley
• Zoltners, A, Sinha, P., and Lorimer, S, (2004). Sales Force Design for Strategic Advantage. Palgrave Macmillan
• Jordan, J. and Vazzana, M. (2012). Cracking the Sales Management Code. McGraw Hill
• Cagan, M. 2008. Inspired: How To Create Products Customers Love. Amazon
• Moore, G 2014. Crossing the Chasm (3rd Edition). Collins Business Essentials
• Marshall, P. (2013). 80/20 Sales and Marketing. Entrepreneur Press
• Mohr, J., Sengupta, S. & Slater, S. (2009) Marketing High-Technology Products and Innovations. 3rd.ed. Pearson Prentice Hall
• Jolly, V.K. (1997) Commercialising New Technologies. Harvard Business School Press.
• Viardot, E. (2004) Successful Marketing Strategy for High Tech Firms. 3rd.ed. Artech House, Boston, USA.
• Millier, P. (1999). Marketing the Unknown. Wiley.
• Rogers, E. M. (2003) The Diffusion of Innovations. Free Press.

Library Resources
The ×îÐÂÌÇÐÄVlog of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the ×îÐÂÌÇÐÄVlog’s website. .

LEARN is the ×îÐÂÌÇÐÄVlog of Adelaide’s platform for dedicated online delivery. LEARN is a customised version of Moodle, and houses all course requirements including the course profile, announcements, additional course materials (beyond the prescribed text), assessment items, discussion forums, grading, feedback, links to various university and course resources, an internal website email system, a technical assistance facility, etc. LEARN is only accessible once the URL and a password have been provided to the student on enrolment. Students are given access to the course prior to the start date to familiarise themselves with the operational aspects and functionality of the website. 

Frequently Asked Questions
Q: If we are unable to give our presentation during an intensive or online session due to scheduling constraints or some other understandable reason, how do we record audio over our slides and submit as a movie file?

A: Adding audio to PowerPoint presentations is actually quite easy. Explore the following resources to help you get started.

Additional activity requirements are found in LEARN:

• Each week will focus on a topic accompanied with notes and associated tasks/questions.
• The Discussion Board activity is an important aspect of the course and you are expected to be an active participant. It forms part of the assessment.

• A summary document (PDF) containing slides and supplementatry notes for Course Topics 1 to 10.
• A comprehensive document on the Team / Role Play Project.

An overview of the course assessment appears in the following Table. Details appear in the following section:

The overall aim of this course is to equip you to contribute to the planning and implementation of marketing thinking and activities that could contribute to the success of an entrepreneurial venture including the commercialisation of new technologies and innovations.

Assessment 1: Forum Discussion and Participation
Weighting: 30%
Due Dates: Day 3-7 of Weeks 1-10
Submission Details: Via Weekly Forum in LEARN

Task:
Contribute to Online Forum for the whole Class i.e. all students.

The Discussion Forum scenario for your feedback and discussion relates to the study Topic for the week.

Grades for discussion responses for Weeks 1-5 will be posted in Week 6.

Grades for discussion responses for Weeks 6-10 will be posted at the end of the course

Length and Presentation:
Constructive and concise feedback to the imaginary team that are part of the scenario for the week, based on your learnings in this course and complemented by sharing any practical insights into the scenario / topic that you have from past work or other experience or study. 

Submissions should be 100-300 words, and students need to post at least 2 – 3 substantive responses, including constructive comments  on other students posts each week. However, students should not be limited in the number of discussion postings that they contribute each week.

The forum requires you to ‘post first’ with your response/feedback to the weekly scenario/topic before you can see or join the other discussion.

Criteria by which your assignment will be marked:

Discussion
Response demonstrates critical thinking and insight.
Response indicates you understand the weekly topic and the underlying concepts.
Student response to question met minimum substantive expectations.
Demonstrated appropriate writing style and language choice.

Participation
Posted required subsequent responses to posts of your classmates, or to responses to your initial post—responses are substantive in nature (100-300 words).
Responses indicate critical thinking and constructive feedback and meaningful input to the discussion.
Demonstrated quality of writing and concise language choice.

All text based assignments must be submitted via Drop Box in LEARN

There are a few points to note about the submission of assignments:

• Assignment Submission: Assignments should be lodged via Drop Box in the LEARN system. Please refer to individual assignment tasks for specific submission details relevant to each task. Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
• Cover Sheet: As part of your assignment, please add the completed ×îÐÂÌÇÐÄVlog of Adelaide Assessment Cover Sheet to your assignment, providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration. Where applicable, also include the word count excluding title pages and references.
• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Extensions of Time: Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
• Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.