最新糖心Vlog

ENTREP 5018OL - Opportunity Assessment

Online - Quadmester 1 - 2018

This course is aimed at anyone who needs to assess possible business or project opportunities that are mainly, but not exclusively, based on an innovative technological concept. Rapid screening techniques are introduced, which will address the underlying business concept, the base technology, benefits to customers, potential markets, financial feasibility, risk and benefits to the organisation and the next steps to be taken. Opportunity screening protocols will be treated in depth and a comprehensive venture - screening guide will be developed during the course. The course covers all the key elements of a feasibility study for a new enterprise.

  • General Course Information
    Course Details
    Course Code ENTREP 5018OL
    Course Opportunity Assessment
    Coordinating Unit Entrepreneurship, Commercialisation & Innov Centre
    Term Quadmester 1
    Level Postgraduate Coursework
    Location/s Online
    Units 3
    Contact Up to 4 hours per week (interaction and preparation)
    Available for Study Abroad and Exchange
    Assessment Assignments, forum discussion
    Course Staff

    Course Coordinator: Professor Paul Steffens

    Program Director Contact Details:
    Innovation and Entrepreneurship (PG)
    Name: Prof Paul Steffens
    Phone: +61 8 8313 7512
    Email: paul.steffens@adelaide.edu.au


    Teaching Staff:

    Course Timetable

    The full timetable of all activities for this course can be accessed from .

  • Learning Outcomes
    Course Learning Outcomes

    On successful completion of this course, students will be able to:

    1 Identify the difference between an idea and an innovative business opportunity
    2 Articulate a new venture investment proposition and communicate ideas and concepts effectively
    3 Build an assessment process for a new opportunity or venture to determine its viability and sustainability
    4 Identify the areas of risk in research commercialisation and/or introducing new technologies or other innovationsinto a market
    5 Produce a feasibility report for your own or another new venture opportunity
    6 Draw conclusions and recommend actions based upon a comprehensive opportunity assessment of a newventure idea
    最新糖心Vlog Graduate Attributes

    This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

    最新糖心Vlog Graduate Attribute Course Learning Outcome(s)
    Deep discipline knowledge
    • informed and infused by cutting edge research, scaffolded throughout their program of studies
    • acquired from personal interaction with research active educators, from year 1
    • accredited or validated against national or international standards (for relevant programs)
    1, 3, 4 & 6
    Critical thinking and problem solving
    • steeped in research methods and rigor
    • based on empirical evidence and the scientific approach to knowledge development
    • demonstrated through appropriate and relevant assessment
    6
    Teamwork and communication skills
    • developed from, with, and via the SGDE
    • honed through assessment and practice throughout the program of studies
    • encouraged and valued in all aspects of learning
    1, 2, 3, 5 & 6
    Career and leadership readiness
    • technology savvy
    • professional and, where relevant, fully accredited
    • forward thinking and well informed
    • tested and validated by work based experiences
    2 & 3
    Intercultural and ethical competency
    • adept at operating in other cultures
    • comfortable with different nationalities and social contexts
    • able to determine and contribute to desirable social outcomes
    • demonstrated by study abroad or with an understanding of indigenous knowledges
    4
    Self-awareness and emotional intelligence
    • a capacity for self-reflection and a willingness to engage in self-appraisal
    • open to objective and constructive feedback from supervisors and peers
    • able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
    2, 3, 4 & 5
  • Learning Resources
    Required Resources

    This required text is available as an ebook from the following website:


    You will need to purchase/have access to the following text:
    Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2016). Entrepreneurship: Theory, Process and Practice, 4th Edition. Cengage Learning.

    Additional readings will be made available through the LEARN site:

    Week 1
    Text Chapter 1 pages 8-26 Fredrick,Howard, O'Connor, Allan and Kuratko, Donald F. (2016). Entrepreneurship: Theory, Process and Practice, 4th Edition. Cengage Learning.

    http://www.innovation.gov.au/SmallBusiness/KeyFacts/Pages/default.aspx Mazzarol, Tim 2006, '[Extracted from] Small business management: an applied approach' in Mazzarol, Tim, Small business management : an applied approach, 1st ed., Tilde 最新糖心Vlog Press, Prahan, Vic., pp. 27-61.


    Week 2
    Porter, Michael E. c1980, 'The structural analysis of industries', in Porter, Michael E., Competitive strategy : techniques for analyzing industries and competitors, Free Press, New York, pp. 3-33.




    Week 3
    Chapter 6 pages 191-209
    Chapter 9 pages 290-306
    Chapter 9 Appendix 9A page 324-329
    Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2016). Entrepreneurship: Theory, Process and Practice, 4th Edition. Cengage Learning.

    https://drdianehamilton.wordpress.com/2012/05/02/difference-between-feasibility-study-and-business-plan/

    https://www.youtube.com/watch?v=YmwwrGV_aiE




    Week 4
    Chapter 10 pages 330-360
    Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2016). Entrepreneurship: Theory, Process and Practice, 4th Edition. Cengage Learning.


    Week 5
    Chapter 10 pages 330-360
    Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2016). Entrepreneurship: Theory, Process and Practice, 4th Edition. Cengage Learning.


    Week 6
    Kuemmerle, Walter 2002, A test for the fainthearted, Harvard Business Review, vol. 80, no. 5, pp. 122-127.

    Harper, David A. 2008, Towards a theory of entrepreneurial teams, Journal of Business Venturing, vol. 23, no. 6, pp. 613-626.

    Chapter 6 pages 209-214
    Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2016). Entrepreneurship: Theory, Process and Practice, 4th Edition. Cengage Learning.


    Week 7
    Chapter 13 pages 452-484
    Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2016). Entrepreneurship: Theory, Process and Practice, 4th Edition. Cengage Learning.


    Week 8
    Chapter 14 pages 497-517
    Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2016). Entrepreneurship: Theory, Process and Practice, 4th Edition. Cengage Learning.


    Week 9
    Chapter 15 pages 536-584
    Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2016). Entrepreneurship: Theory, Process and Practice, 4th Edition. Cengage Learning.


    Week 10
    Chapter 16 pages 587-619
    Fredrick, Howard, O'Connor, Allan and Kuratko, Donald F. (2016). Entrepreneurship: Theory, Process and Practice, 4th Edition. Cengage Learning.

    Recommended Resources

    There is a broad range of materials that cover and complement many of the topic areas covered in this course. These recommended readings can be found on the week home assignment pages for each week on the LEARN site.

    Candidates may also benefit by consulting the following texts:

    English, J.W. (2006).   How to Organise and Operate a Small Business in 最新糖心Vlog. 10th edition. Sydney. Allen & Unwin Pty Ltd. ISBN: 1741141222

    Timmons, Jeffry A. and Spinelli, Stephen Jr. (2009). New Venture Creation: Entrepreneurship for the 21st Century, 8th edition. McGraw-Hill Irwin, Boston.

    Pittwood and Byrne. (2010). Small business planning – 3rd edition. Adelaide TafeSA Production House.

    Library Resources
    The 最新糖心Vlog of Adelaide’s Barr Smith Library provides a range of learning resources including texts, journals, periodicals, magazines, and access to online databases and information services. It also offers a virtual library which is accessible via the 最新糖心Vlog’s website. .

    Online Learning

    LEARN is the 最新糖心Vlog of Adelaide’s platform for dedicated online delivery. LEARN is a customised version of Moodle, and houses all course requirements including the course profile, announcements, additional course materials (beyond the prescribed text), assessment items, discussion forums, grading, feedback, links to various university and course resources, an internal website email system, a technical assistance facility, etc. LEARN is only accessible once the URL and a password have been provided to the student on enrolment. Students are given access to the course prior to the start date to familiarise themselves with the operational aspects and functionality of the website. 

  • Learning & Teaching Activities
    Learning & Teaching Modes

    This course is offered in online mode.

    Workload

    The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

    As a guide, a 3 unit course comprises a total of 156 hours.

    Learning Activities Summary
    This is a draft schedule and session dates are a guide only.
    The timetable may be changed during the course delivery if necessary.
    Week Content Readings Activities
    1 Introduction to Opportunity Assessment Articles Discussion Forum
    2 Environmental Analysis Articles & video Discussion Forum
    3 Ideas and Opportunities Articles Discussion Forum
    4 Evaluating the Market Articles Discussion Forum
    Submit: Business Opportunity
    5 Marketing the Opportunity Articles Discussion Forum
    SWOT and Competitive Advantage Activity
    6 The Entrepreneur and the Team Articles Discussion Forum
    7 Risk and Resilience – Critical Issues Articles Discussion Forum
    8 Financial Requirements and Financial Viability Articles Discussion Forum
    Financial and Operating Expenses Activity
    9 Financial Projections Articles Discussion Forum
    10 Course Summary and Further Planning Articles Discussion on Activity
    Submit: Feasibility Study
    Specific Course Requirements

    This course requires you to present mature and well reasoned work that addresses the assessment of ideas and technologies for feasibility in the 最新糖心Vlogn business context. You will specifically refer to those factors that promote or work against successful opportunity assessment. Of prime importance is to show insight into limitations and risks of any approach you suggest or take – you therefore need to always take a critical stance.

    You will need to read more widely on the topic then the list of references provided and beyond hits found on Google; remember this is postgraduate study.

    Your work will need to be succinct and you should avoid overly verbose presentations. Do not labour the point, regurgitate theory or address irrelevant issues. Examples or cases may be used, if appropriate, to illustrate your point as they will serve to strengthen your arguments.

    You are also required to structure your work so as it flows logically and your reasoning needs to be logical, sound and clear. The proper use of headings, sub-headings, bullet points and paragraphing will assist this purpose. Further, an executive summary or abstract at the beginning of your work will provide a clear overview of what follows in the body of your report.

    Keep to the word limits and do not ramble. In every instance present your work as if it is a submission to a Board of Directors – succinct, clear, structured and reasoned.

  • Assessment

    The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:

    1. Assessment must encourage and reinforce learning.
    2. Assessment must enable robust and fair judgements about student performance.
    3. Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
    4. Assessment must maintain academic standards.

    Assessment Summary
    An overview of the course assessment appears in the following Table. Details appear in the following section:
    #AssessmentLengthWeightingDue DateLearning Outcomes
    1 Describe a Business Opportunity 2500 words 20% Day 7 of Week 4 1-4
    2 Feasibility Study 4000 words 40% Day 7 of Week 10 2-6
    3 Discussion and Participation 2 - 3 posts/week 20% Day 3-7 of Weeks 1-10 1-6
    4 Application Assignments 1000 words each 20% Day 7 of Weeks 5 and 9 1-6
    Total 100%
    Assessment Related Requirements

    It is expected that assignments will be typed, using word processing software such as Microsoft Word.

    Don’t cram too many words onto a page: use a line spacing of 1.5 lines, and a right-hand margin of 4cm (to enable feedback and comments). If software other than Microsoft Word is used, the file format must be one that can be read using Word, such as .doc or .rtf (rich text format). PDF (Acrobat) format is not acceptable unless accompanied by an editable Microsoft Word document or similar.

    Students must complete all course assessment requirements.

    Course results are subject to moderation by the ECIC Board of Examiners

    Assessment Detail

    Assessment 1: Describe a Business Opportunity
    Weighting: 20%
    Due Date: Day 7 of Week 4
    Submission Details: Via Drop Box in LEARN

    Task:

    • Describe a Business Opportunity you you will use as the basis for a feasibility study.
    • Identify and outline three (3) methodologies that may be used to evaluate a business opportunity.
    • Outline the methodology you will utilise to validate the viability of your chosen business opportunity.

    Scope:
    This exercise will assess your knowledge, understanding and application of the relevant material covered in course topics 1 – 4.

    Length and Presentation:
    2500 words

    Criteria by which your assignment will be marked:

    • Demonstrated competent description of the business venture
    • Identified the steps to validate the selected business venture
    • Demonstrated clarity of expression, depth of analysis, logical planning and sequence
    • Demonstrated effective use of resources in formulating the response including proper acknowledgements and the appropriate use of references (APA should be used)
    • Demonstrated quality of writing, and overall presentation including: grammar, spelling, and punctuation
    • The Harvard Referencing System is necessary in assignments, especially material copied from the internet. For examples of correct citations visit the following links: http://www.adelaide.edu.au/library/guide/gen/bibsoft/styles.html



    Assessment 2: Feasibility Study
    Weighting: 40%
    Due Date: Day 7 of Week 10
    Submission Details: Via Drop Box in LEARN

    Task:
    Prepare a Feasibility Study (Opportunity Assessment Report), using the model you selected in Assignment 1 to decide the potential of the business opportunity you have chosen to investigate.

    Scope:
    Producing the Feasibility Study will assess your knowledge, understanding and application of the content covered in course topics 1-10.

    Length and Presentation:
    4000 words

    Criteria by which your assignment will be marked:

    • Demonstrated quality and applicability of research utilized to formulate the feasibility study.
    • Demonstrated clarity of expression, depth of analysis, logical planning and sequence.
    • Demonstrated effective use of resources in formulating the response including proper acknowledgements and the appropriate use of references (APA should be used).
    • Demonstrated quality of writing, and overall presentation including: grammar, spelling, and punctuation.
    • The Harvard Referencing System is necessary in assignments, especially material copied from the internet. For examples of correct citations visit the following links: http://www.adelaide.edu.au/library/guide/gen/bibsoft/styles.html



    Assessment 3:
    Discussion and Participation.
    Weighting: 20%
    Due date: Day 3-7 of Weeks 1-10.
    Submission Details: Via discussion prompts on the forum in LEARN

    Task:
    Contribute to Online Forums and questions that are shared with all students. TheDiscussion Forums and Questions are indicated in the online study Topics at therelevant point.

    Scope:
    Discussion and participation in the forums will assess your knowledge, understanding and application of the content covered in course topics 1-10.

    Length and Presentation
    :
    Concise and informative summaries that respond directly to the set questions.
    Submissions should be 100 + words and reply to 2- 3 posts from other submissions.

    Criteria by which your assignment will be marked:

    • Responses demonstrate knowledge and understanding of the assignment and the underlying concepts and theories.  
    • Responses demonstrate the ability to employ, cite, and incorporate the assigned course materials and other outside resources to support your arguments and statements.
    • Responses to classmates’ posts demonstrate critical thinking, constructive feedback, and meaningful inputs to the discussion that meet the criteria for substantive participation.
    • Demonstrated quality and clarity of writing

     

    Assessment 4: Application Assignments
    Weighting: 20%
    Due date: Day 7 of Weeks 5-9
    Submission Details: Via Drop Box in LEARN

    Task:
    You are required to apply the content of the current week to a business situation or your chosen business opportunity to demonstrate and reinforce the principles covered in the Topic.

    Scope:
    Topics 1- 3 and 5-9

    Length and Presentation:
    Concise and informative summaries that respond directly to the questions.
    1000 words

    Criteria by which the assignment will be marked:

    • Responses demonstrate critical thinking and insights, problem solving, and ability to apply and synthesize concepts and theories.
    • Responses demonstrate knowledge and understanding of the assignment and the underlying concepts and theories.
    • Responses demonstrate the ability to employ, cite, and incorporate the assigned course materials and other outside resources to support your arguments and statements.
    • Demonstrated quality and clarity of writing
    Submission

    All text based assignments must be submitted via Drop Box in LEARN

    There are a few points to note about the submission of assignments:

    • Assignment Submission: Assignments should be lodged via Drop Box in the LEARN system. Please refer to individual assignment tasks for specific submission details relevant to each task. Note that assignments may be processed via TURNITIN, which is an online plagiarism prevention tool.
    • Cover Sheet: As part of your assignment, please add the completed 最新糖心Vlog of Adelaide Assessment Cover Sheet to your assignment, providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration. Where applicable, also include the word count excluding title pages and references.
    • Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
    • Extensions of Time: Any request for an extension of time for the submission of an assignment should be made well before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine extenuating circumstances and proof, such as a doctor’s certificate, may be required.
    • Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.

    Resubmission & Remarking

    Resubmission of an assignment for remarking after reworking it to obtain a better mark will not normally be accepted.  Approval for resubmission will only be granted on medical or compassionate grounds.
    Course Grading

    Grades for your performance in this course will be awarded in accordance with the following scheme:

    M10 (Coursework Mark Scheme)
    Grade Mark Description
    FNS   Fail No Submission
    F 1-49 Fail
    P 50-64 Pass
    C 65-74 Credit
    D 75-84 Distinction
    HD 85-100 High Distinction
    CN   Continuing
    NFE   No Formal Examination
    RP   Result Pending

    Further details of the grades/results can be obtained from Examinations.

    Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

    Final results for this course will be made available through .

  • Student Feedback

    The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

    SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.

  • Student Support
  • Policies & Guidelines
  • Fraud Awareness

    Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

The 最新糖心Vlog of Adelaide is committed to regular reviews of the courses and programs it offers to students. The 最新糖心Vlog of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.