MDIA 3306 - User Experience Design

North Terrace Campus - Semester 2 - 2021

Media-driven service innovation changes the nature of physical artefacts and their environments by integrating media systems and resources with the physical world. This course enables students to examine how user experience design could redefine the meaning, value and functionality of physical products and systems and transforms them into highly integrated service systems able to enhance the sustainability and humaneness of our social and economic environments while offering industries a competitive edge. The course introduces students to the major theories of user experience design, and analyses the design strategies that companies use to transform user-oriented service innovations into economic growth and gain competitive advantage in national and global marketplaces. It enables students to explore the integration of service systems into physical systems, backed by research and development, design capabilities, and adaptability and personalisation.

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Course Details

Course Code	MDIA 3306
Course	User Experience Design
Coordinating Unit	Media
Term	Semester 2
Level	Undergraduate
Location/s	North Terrace Campus
Units	3
Contact	Up to 3 hours per week
Available for Study Abroad and Exchange	N
Prerequisites	MDIA 1007, MDIA 2336
Assumed Knowledge	Basic media production knowledge and skills, as covered in MDIA 1007
Quota	A quota of 75 applies
Assessment	Case study 20%, User experience research 30%, User experience design 40%, Laboratory participation 10%

Course Staff

Course Coordinator: Dr Aaron Humphrey

Course Timetable

The full timetable of all activities for this course can be accessed from .

Course Learning Outcomes

On successful completion of this course students will be able to:

Apply the principles of user experience design to create exceptional digital media content that resonates with audiences.
Collect and analyse data about user experiences in order to build empathy with audiences and understand their needs.
Solve design problems in innovative ways using tools including user personas, conceptual maps and task analysis.
Rapidly create and refine designs using mock-ups, user testing, prototypes and other iterative systems.
Understand how concepts like interface design, interaction design and information architecture influence the emotional experience of using digital media.
Work with a team to create, test and refine complex multimodal and multiplatform interactive media experiences.

最新糖心Vlog Graduate Attribute	Course Learning Outcome(s)
Deep discipline knowledge informed and infused by cutting edge research, scaffolded throughout their program of studies acquired from personal interaction with research active educators, from year 1 accredited or validated against national or international standards (for relevant programs)	1, 2, 3, 4, 5, 6
Critical thinking and problem solving steeped in research methods and rigor based on empirical evidence and the scientific approach to knowledge development demonstrated through appropriate and relevant assessment	1, 2, 3, 4, 5, 6
Teamwork and communication skills developed from, with, and via the SGDE honed through assessment and practice throughout the program of studies encouraged and valued in all aspects of learning	1, 2, 3, 4, 5, 6
Career and leadership readiness technology savvy professional and, where relevant, fully accredited forward thinking and well informed tested and validated by work based experiences	1, 2, 3, 4, 5, 6
Intercultural and ethical competency adept at operating in other cultures comfortable with different nationalities and social contexts able to determine and contribute to desirable social outcomes demonstrated by study abroad or with an understanding of indigenous knowledges	1, 2, 3, 4, 5, 6
Self-awareness and emotional intelligence a capacity for self-reflection and a willingness to engage in self-appraisal open to objective and constructive feedback from supervisors and peers able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate	1, 2, 3, 4, 5, 6

Learning & Teaching Modes

The hands-on component of this course is a three-hour workshop, where we will work together on designing, prototyping and testing a variety of media products. Prior to attending each workshop, you will need to engage with online study resources to develop your understanding of the course content that we will be exploring together in the workshops. Your design work will also extend into time outside of class, including work on group projects. We will use the workshops as a kind of design laboratory – a way of testing new ideas, gathering feedback and sharing what we have discovered outside of class.

Workload

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

WORKLOAD	TOTAL HOURS
1 x 3-hour workshop per week	36 hours per semester
3 hours reading and research per week	36 hours per semester
6 hours design and project work per week	72 hours per semester
1 hour assignment preparation per week	12 hours per semester

Learning Activities Summary

Schedule
Week 1	Preperation (no workshops this week)
Week 2	Introduction to User Experience Design
Week 3	'The Problem Space'
Week 4	Needs Assessment
Week 5	Innovation and the Design Process
Week 6	Interaction Design
Week 7	Prototyping and Testing
Week 8	Multimodal Experiences
Week 9	Design research (no workshops this week)
Week 10	Testing and Revision
Week 11	Push and Polish
Week 12	Final Presentations

Specific Course Requirements

Students will have after-hours access to the Media computer labs and software, including Adobe Creative Cloud.

The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

Assessment Task	Task Type	Weighting	Learning Outcome
Problem Space/Needs Assessment report	Formative, Individual	20%	2
Design Proposal	Formative, Individual	20%	2, 3
Final Design Presentation	Summative, Group	10%	1, 2, 3, 4, 5, 6
Individual Reflection on Design and Innovation	Summative, Individual	20%	1, 2, 3, 4, 5, 6
Design Project Report	Summative, Group	20%	1, 2, 3, 4, 5, 6
Participation	Formative and Summative, Individual	10%	1, 2, 3, 4, 5, 6

Assessment Detail

No information currently available.

Submission

All written assignments are to be submitted electronically via MyUni.
Assessment of group assignments will be be moderated to reflect the contributions of individual members.
In accordance with School of Humanities policies, late assignments will recieve a penalty of -2% per each day late, and will not be accepted more than seven days after the deadline without an extension.
Requests for deadline extensions must be recieved in advance of assignment deadlines, and must be accompanied by an Access Plan or an Application for Assessment Extension.

Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through .

Student Feedback

The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Student Support
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
Fraud Awareness

Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

The 最新糖心Vlog of Adelaide is committed to regular reviews of the courses and programs it offers to students. The 最新糖心Vlog of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Authorised by:	Deputy Vice-Chancellor and Vice-President (Academic)
Maintained by:	Course Outlines Administrator

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