WINE 7006 - Wine Retailing
North Terrace Campus - Trimester 2 - 2021
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General Course Information
Course Details
Course Code WINE 7006 Course Wine Retailing Coordinating Unit Marketing Term Trimester 2 Level Postgraduate Coursework Location/s North Terrace Campus Units 3 Contact Up to 36 hours Available for Study Abroad and Exchange N Course Staff
Course Coordinator: Simon West
Email: martin.hirche@adelaide.edu.auCourse Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
On successful completion of this course, students will be able to:
1 Outline tourism organizations, policies and planning 2 Define factors explaining the development of wine tourism in different countries as well as the prestigious appeal of a wine tourism destination and vineyard 3 Sketch marketing strategy to improve destination attractiveness 4 Identify behaviours and motivations of wine tourists according to their origin, culture and experience
5 Explain wine distribution issues and world wine distribution strategies 6 Analyse a multichannel retailing strategy in a cellar door context
最新糖心Vlog Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
最新糖心Vlog Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1,3,4,6 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1,2,3,5,6 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
2,3,4,6 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
1-6 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
2,3,4,5 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
2,6 -
Learning Resources
Required Resources
Readings as provided on CanvasRecommended Resources
Berman B. and Evans J.R. (2012), Retail Management: A strategic approach, Pearson.
Carlsen J. and Charters S. (2006), Global wine tourism: research, management and marketing, Cabi Publishing.
Hall C.M., Sharples L., Cambourne B. and Macionis N. (2009), Wine tourism around the world, Routledge.
Morrison A. (2013), Marketing and managing tourism destinations, Routledge.
Thach L. and Charters S. (2016), Best Practices in Wine Tourism: Case Studies from Around the World. -
Learning & Teaching Activities
Learning & Teaching Modes
- Lectures
- Group presentations
- Case studies
- Field trips
Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
Course 1 (29 May – 9am-12am): Case study (1h)
Course 2 (29 May – 1:30pm-4:30pm): Case study (1h)
Course 3 (30 May – 9am-12am): Group presentation (10/15 minutes per group)
Course 4 (30 May – 1:30pm-4:30pm): /
Course 5 (31 May – 9am-12am): Group presentation (10/15 minutes per group)
Course 6 (31 May – 1:30pm-4:30pm): Case study (1h)
Course 7 (2 June – 9am-12am): /
Course 8 (2 June – 1:30pm-4:30pm): Group presentation (10/15 minutes per group)
Course 9 (5 June – 9am-12am): /
Course 10 (5 June – 1:30pm-4:30pm): Case study (1h)
Course 11 (6 June – 9am-12am): Field trip
Course 12 (6 June – 1:30pm-4:30pm): Exam (2h)Learning Activities Summary
i.Tourism overviewa. Major trends and key figuresb. Definitionsc. Tourism and wine tourism organizationsd. Focus on wine tourism and sustainable development
ii. Tourism marketing strategya. Destination brandingb. Tourism market segmentation
iii. Tourist behavioura. Market trendsb. Motivations to travelc. The purchase behaviour processd. Consumption experience
iv. Wine distributiona. World wine distribution strategies – Focus on the French wine distribution channelsb. “Off trade” versus “On trade”c. Direct sale by producers
v. Principles of multichannel retailinga. Trends and issuesb. Retailing strategiesc. E-commerce – omnichannel and multichannel strategiesd. Retail metrics to measure retail performance
Specific Course Requirements
Basic knowledge in marketing and strategy.
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Assessment
The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Assessment Task Task Type Weighting Word count/time Due Learning Outcome Group work presentation (1) Collaborative & Individual 10% Collaborative, 10% Individual 10 to 15 minutes per group Week 1 and Week 2 1,2,4 Group work presentation (2) Collaborative & Individual 10% Collaborative, 10% Individual 10 to 15 minutes per group Week 1 and Week 2 1,2,4 Group work presentation (3) Collaborative & Individual 10% Collaborative, 10% Individual 10 to 15 minutes per group Week 1 and Week 2 1,2,4 Report Individual 40% Maximum 10 Pages 11 June 2017 3,5,6 Total 100% Assessment Detail
Group work presentations:
• PPT presentation
• Groups of 4-5 persons max.
• Speech length (10 to 15 minutes per group)
• Upload your PPT online after the session
Individual report:
• Maximum 10 Pages
• Upload to MyUni as well as email to charlotte.massa@em-strasbourg.eu
• Due date: 11 June 2017
Submission
Group work presentation
You must provide a PowerPoint Presentation. Each slide aims at answering one question.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
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- Assessment for Coursework Programs Policy
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- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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