WINE 7006 - Wine Retail, Cellar Door and Food Tourism (M)

North Terrace Campus - Trimester 2 - 2015

This course is combines two of the most important aspects of wine retailing in a local environment. Firstly, it explores the basics of tourism and the structure of the tourism industry with a specific focus on wine tourism and wine and food festivals within this broader context. It also concentrates on how wine tourism is used as a strong vehicle to build a brand image for the wine(ry) business and/or a wine region. Specific concentration areas include visitor (consumer) behaviour, the role of the cellar-door in wine marketing/distribution, the functions of wine routes/roads, wine region brand building, and wine and/or food festival event fundamentals. Secondly, the course focuses on the principles of establishing and managing a retail concern outside a cellar door context. It will expose the student to the theoretical and practical aspects of selling and retail practices. Areas of concentration are the basics of retail and wholesale operations and negotiation skills. The course is specifically oriented to show how both approaches to retailing wine to consumers can be complimentary and underpins a strong wine retailing strategy. The course, will involve some fieldwork and practical case studies.

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Course Details

Course Code	WINE 7006
Course	Wine Retail, Cellar Door and Food Tourism (M)
Coordinating Unit	Adelaide Business School
Term	Trimester 2
Level	Postgraduate Coursework
Location/s	North Terrace Campus
Units	3
Contact	36
Available for Study Abroad and Exchange	Y

Course Staff

Course Coordinator: Associate Professor Roberta Crouch

Course Timetable

The full timetable of all activities for this course can be accessed from .

Learning Outcomes

Course Learning Outcomes

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Learning & Teaching Activities

Learning & Teaching Modes

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Workload

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Learning Activities Summary

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Assessment must encourage and reinforce learning.
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Submission

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Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

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