MARKETNG 7120 - Research Project in Marketing (M)

North Terrace Campus - Trimester 2 - 2023

The course provides graduate students with the opportunity to undertake a supervised research project on a marketing topic. Using qualitative and quantitative techniques of marketing research, you will conduct a research project on a marketing problem to address challenges facing any organisation ? including market segmentation, targeting and positioning, estimating market potential, forecasting demand, advertising, pricing and more. It will develop students' knowledge of the scope of research, together with the processes and techniques used in marketing research. Specific topics include an introduction to research in marketing, research problem identification, research design, qualitative and quantitative methods, data collection instruments, qualitative and quantitative data analysis, reporting and presentation of results.

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Course Details

Course Code	MARKETNG 7120
Course	Research Project in Marketing (M)
Coordinating Unit	Marketing
Term	Trimester 2
Level	Postgraduate Coursework
Location/s	North Terrace Campus
Units	6
Contact	Up to 36 hours
Available for Study Abroad and Exchange	Y
Prerequisites	COMMERCE 7039, MARKETNG 7104

Course Staff

Course Coordinator: Dr Sally Rao Hill

Course Timetable

The full timetable of all activities for this course can be accessed from .

Course Learning Outcomes

1. Formulate, scope and position a research report within an appropriate literature/context.
2.    Generate a professional or theoretical research question and appropriate methodology.
3.    Collect appropriate data, analyse according to the research problem and draw relevant conclusions.
4.    Write a professional research report or mini-thesis.
5.    Present and argue a position in a professional manner within a group setting.
6.    Fulfil the requirements for conducting research in a professional and ethical manner.

最新糖心Vlog Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

最新糖心Vlog Graduate Attribute	Course Learning Outcome(s)
Attribute 1: Deep discipline knowledge and intellectual breadth Graduates have comprehensive knowledge and understanding of their subject area, the ability to engage with different traditions of thought, and the ability to apply their knowledge in practice including in multi-disciplinary or multi-professional contexts.	1,2
Attribute 2: Creative and critical thinking, and problem solving Graduates are effective problems-solvers, able to apply critical, creative and evidence-based thinking to conceive innovative responses to future challenges.	1,2,4
Attribute 3: Teamwork and communication skills Graduates convey ideas and information effectively to a range of audiences for a variety of purposes and contribute in a positive and collaborative manner to achieving common goals.	3
Attribute 4: Professionalism and leadership readiness Graduates engage in professional behaviour and have the potential to be entrepreneurial and take leadership roles in their chosen occupations or careers and communities.	All
Attribute 5: Intercultural and ethical competency Graduates are responsible and effective global citizens whose personal values and practices are consistent with their roles as responsible members of society.	4
Attribute 8: Self-awareness and emotional intelligence Graduates are self-aware and reflective; they are flexible and resilient and have the capacity to accept and give constructive feedback; they act with integrity and take responsibility for their actions.	4

Learning Resources

Required Resources

Malhotra, Nunan and Birk, (2017) Marketing Research: An Applied Approach eBook (5e).

The book can be purchased via: http://www.pearson.com.au/9781292103150

Recommended Resources

Burton, S. & Steane, P. Surviving your thesis. Routledge, 2004.
Marsen, S. (2007). Professional writing : The complete guide for business, industry and it. Basingstoke, New York: Palgrave Macmillan.
Phillips, E.M. & Pugh, D.S. How to get a phd. Milton Keynes, Open 最新糖心Vlog Press, 1993.
Learning & Teaching Activities

Learning & Teaching Modes

This course is delivered through seminars, individual meetings with a supervisor and/or weekly group meetings.

Workload

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

The 最新糖心Vlog expects full-time students (i.e. those taking 12 units per semester) to devote a total of 48 hours per week to their studies.

This means that, for this 6 unit course, you are expected to commit approximately 24 hours per week for private study (i.e., the study time outside of your regular classes).

Students are required to attend all class sessions.

Learning Activities Summary

Content:
Research Project in Marketing is a self-directed subject that offers scope for students to pursue their own marketing related interest. The project will require a research element however the project can be either industry-focused, or research-orientated. that targets a specific topic or issue relevant to marketing.
The Research Project in Marketing course is therefore designed for a student to pursue research into an area or topic related to their entrepreneurship career that holds personal interest or value. Students will conduct a literature review, fine-tune a research proposal, conduct the research, collect data, analyse data, clearly present the findings, and submit an 8000-word research thesis. It will develop students' knowledge of the scope of research, together with the processes and techniques used in marketing research.
This course is designed to integrate much of the course work undertaken to date. The decision about what project to undertake is made by the student in consultation with the lecturer and/or supervisor. It is expected however that any project will have sufficient challenge and stretch to constitute 20-24 hours per week.

Consultation schedule:
There are set seminars for this course but students will also work directly with their lecturer on their project. Note this is a self-study program so it is up to you to plan and make the most of your resources (including your lecturer) to successfully complete this course of study. Appointment times for the review and supervision sessions will be available by prior arrangement.

The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

Draft of Literature review 15%

Draft of Method 15%

Professional Report or Mini-thesis, due end of course 70% (peer review will be taken account in group projects)
(Maximum 10,000 words, excludes abstract, references, tables and appendices)

Assessment Detail

Assessment 1: Scope of the project and literature review (15%).
This submission includes: Introduction (sections 1.1 and 1.2), literature review, and research questions (including the reference list) as per the Report Template.

Assessment 2: Method (15%)
This assignment requires the student to develop and discuss a methods section that fits well with their project. Students need to explain what they plan to do and how to go about collecting data, allowing readers to evaluate the reliability and validity of the research.

Assessment 3: Final Project Report (70%)
The student is required to present a professionally written report detailing the project work they have conducted under the supervision of the lecturer. The submission typically includes an introduction, literature review, methodology, data collection and analysis, discussions of findings and implications and recommendations.

Submission

All text based assignments must be submitted via MyUni:Assignment Submission:

• Assignments should not be emailed to the instructor; they must be lodged via the MyUni Course site (unless specified to do both).
• Cover Sheet: Please include in the assignment a completed 最新糖心Vlog of Adelaide Assessment Cover Sheet (found in MyUni, under Modules) providing details of yourself and your team members (if applicable), your assignment, the course, date submitted, etc. as well as the declaration signed by you that this is your (your team’s) work. Note that the declaration on any electronically submitted assignment will be deemed to have the same authority as a signed declaration.
• Backup Copy of Assignments: You are advised to keep a copy of your assignments in case the submitted copy goes missing. Please ensure that all assignment pages are numbered. If your assignment contains confidential information, you should discuss any concerns with the Course Lecturer prior to submission.
• Assessment extensions request: An application for Assessment Extension should be made before the due date of the assignment to the Course Lecturer. Normally, extensions will only be granted for a maximum of two weeks from the original assignment submission date. Extensions will only be granted in cases of genuine medical, compassionate or extenuating circumstances. See sections 3 and 7a) i. in particular on assessment extensions in the Modified Arrangements for Coursework Assessment (MACA) Policy.
• Failure to submit: Failure to submit an assignment on time or by the agreed extension deadline may result in penalties and may incur a fail grade. Note that a late penalty of 5% of the total available marks for that assessment item will be incurred each day an assignment is handed in late (Unless otherwise stated in 'Assessment Related Requirements' or 'Assessment Detail' above). Assignments handed in after 14 days from the due submission date will fail even if a 100% mark is granted for the work.
• Resubmission: of an assignment after reworking it to obtain a better mark will not normally be accepted. Approval for resubmission will only be granted on medical or compassionate grounds.
• Appealing a mark or grade: If you are dissatisfied with your mark or grade, you may request a review or re-mark. There must be academic or procedural reasons for your request, so you can’t simply request a re-mark because you are disappointed with your result. For more information on the process see Assessment Grievance: Appealing a mark or grade

Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through .

Student Feedback

The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Student Support
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
Fraud Awareness

Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

The 最新糖心Vlog of Adelaide is committed to regular reviews of the courses and programs it offers to students. The 最新糖心Vlog of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Authorised by:	Deputy Vice-Chancellor and Vice-President (Academic)
Maintained by:	Course Outlines Administrator

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