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Assignment #2 – Five (5) Quizzes (Individual grade 15%)

There will be five (5) quizzes given throughout the tirmester. The quizzes will relate to material covered in the sessions and textbook in the preceding week(s).

The quiz is to be completed online and will be available from Friday at 5:00pm until midnight on the Sunday night.

Correct answers will be available for students the following week.



Assignment #3 – Company Marketing Advice (Group – Grade 30%)

3000-3500 words – table of contents, appendices and tables are excluded from a word count.

Students will be formed into small groups and will act as a consultant to the company of your choice. 

As a group, you are required to provide marketing advice to your client. This is loosely in the form of a marketing plan and needs to follow the rubric as given below.

Each week’s lecture and discussion content build to assist you in creating this piece of marketing advice. There is substantial weekly support at the Cengage NOW website http://login.cengagebrain.com/course/E-X7FG2JH8HHAFQ as we work through this.
It is also recommended that you review Preparing a Marketing Plan prepared by Dr. Chris Medlin. This is available in MyUni Canvas modules.

Marketing Plan Rubric:
1. The Marketing Environment
This section is an analysis of the marketing environment. The marketing environment consists of external forces that directly or indirectly influence an organisation’s acquisition of inputs (human, financial, natural resources and raw materials, and information) and creation of outputs (goods, services, or ideas).
A competitive analysis should also be provided in this section.

2. SWOT Analysis
One tool marketers use to assess an organisation’s strengths, weaknesses, opportunities and threats is the SWOT analysis.
Strengths and weaknesses are internal factors that can influence an organisation’s ability to satisfy its target markets.
Opportunities and threats exist independently of the organisation and therefore represent issues to be considered by all organisations, even those that are not competitors.

3. Marketing Objectives
A marketing objective states what is to be accomplished through marketing activities.
Marketing goals should be based on a careful study of the SWOT analysis and should relate matching strengths to opportunities and/or convert weaknesses and threats.

4. Marketing Strategy
The next phase in strategic planning is the development of strategies for each functional area of the organisation.
Within the marketing area, a strategy is typically designed around two components: (1) the selection of (a) target market segment(s) and (2) the creation of a marketing mix that will satisfy the needs of the chosen target market.

5. Implementing Marketing Strategies
Marketing implementation is the process of putting marketing strategies into action.

6. Controlling Marketing Activities - Audit
The formal marketing control process, or audit, includes the establishment of performance standards, evaluation of actual performance by comparing it with established standards, and reduction of differences between desired and actual performance.

Do:
• Read and understand the Rubrics elements.
• Present the case in report format with subheadings and paragraphs following a logical structure.
• Use tables, diagrams and further analysis of data to clarify, illustrate and supplement analysis and support your recommendations.
• Use page numbers and 1½ spacing for ease of reading and feedback.
• Use citations from original sources when they are used, using an accepted format such as Harvard. If sources have not been acknowledged, they will be considered as plagiarised!
• Proof read your reports thoroughly, for grammatical and spelling errors.
• Submit your report to Turnitin. You can continue to submit until you are happy with your similarity score. Then submit your FINAL report as per detailed in 5.4 Submissions.


Do not:
• (DO NOT) Use bullet points unless you are simply presenting a list which is self-explanatory. Bullet points do not lend themselves to discussion and explanations.
• (DO NOT) Copy material or use ideas from other sources without acknowledging the source. Failure to acknowledge the source will be interpreted as plagiarism which is a serious offence.
• (DO NOT) Use SWOT analysis as the only form of analysis - this is a good starting point but you will need to go much further using the concepts from the course as the framework. You may summarise the SWOT analysis in a diagram or a table and briefly explain it in the body of the report.

 
Final Exam - (Individual 45%)