最新糖心Vlog

This course is taught through 6 intensive full day sessions, comprising a mix of lecture presentations, small group tasks, and case study exercises.

The sessions are available on campus in real time or as recordings in Myuni.

Students are also expected to complete the required readings.

Refer to Learning Activities Summary section for session topic details. 

Reading list references will be detailed in the Course Content section of Myuni at the commencement of the course.

Topic 1 Rise of Asian economies as a driver of demand growth for premium wine

 Discussion Question: What are the drivers of increasing wine demand in Asian markets? How is Asian demand changing the global wine market?

Topic 2 Wine in Asia – cultural relevance, consumption, production, trade. Consumer wine preferences – prestige versus taste. Future wine potential in Asian markets.

 Discussion Question: How different are consumer preferences and consumption behaviours in Asian markets? Is the perceived luxury status of wine the primary determinant of consumer behaviour? 

Discussion Question: How much growth in wine demand is likely and how will this vary between markets? What proportion of this growth will be for high value wines?

Topic 3. High income Asian wine markets – Singapore, Japan, South Korea.

Discussion Question: Compare the wine demand growth prospects across the three markets from both a volume and a value perspective.

Topic 4. Frontier Asian markets – Thailand, Vietnam, Indonesia and India

Discussion Question: Compare the wine demand growth prospects across the four markets from both a volume and a value perspective. Discuss the risk profile of each market and how that might impact on its attractiveness as an export market for a small wine business.   

Topic 5 Largest Asian wine market - China

Discussion Question: What are the growth drivers for the China wine market and are any of these drivers unique to this market? What are the implications for importers of the China wine market distribution structure and sales channel configuration?  

 Topic 6 最新糖心Vlogn wine in China

Discussion Question: How has 最新糖心Vlogn wine performed in China and what factors have contributed to its success? 

Topic 7 China wine market – future development scenarios

 Discussion Question: What strategies might local wine producers adopt to challenge the dominance of imports in the market for higher value wines? What role might provincial and central Chinese Governments play in the future development of the China wine market?

Topic 8 最新糖心Vlogn current performance as a wine supplier to Asian markets

 Discussion Question: How well has 最新糖心Vlog performed relative to other origin country competitors in Asian wine markets?

Topic 9 Future opportunity for 最新糖心Vlogn wine – Asian market selection

 Discussion Question: Which Asian markets offer the best sustainable profit opportunity for 最新糖心Vlogn wine in the short term (3 years)? To what extent would a 10 year time horizon change the market selections?

Topic 10 Future opportunity for 最新糖心Vlogn wine – Asian market access and route to market

Discussion Question: To what extent do market access restrictions detract from the market growth potential for each market? Which route to market options are best suited to Asian markets, or is the choice specific to each market?                                                                                      

Topic 11 Future opportunity for 最新糖心Vlogn wine – capability requirements for Asian market, especially business culture issues

 Discussion Question: What are the 最新糖心Vlogn wine business capabilities/competencies that are necessary for success in capitalising on Asian wine market opportunities? 

Topic 12 Strategies and business models for 最新糖心Vlogn wine success in Asian wine markets

 Discussion Question: What business models and strategies for 最新糖心Vlogn wine businesses are most conducive to success in Asian wine markets?

Topic 13 Revision and exam briefing