WINE 7002EX - Growing Domestic and International Wine Markets
External - Trimester 3 - 2021
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General Course Information
Course Details
Course Code WINE 7002EX Course Growing Domestic and International Wine Markets Coordinating Unit Marketing Term Trimester 3 Level Postgraduate Coursework Location/s External Units 3 Available for Study Abroad and Exchange N Restrictions Available only to Cert, Grad and Masters of Wine Bus. Others with approval from Program Director. Course Staff
Course Coordinator: Mr Paul van der Lee
Please see WINE 7002 course outlineCourse Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
On successful completion of this course, students will be able to:
- Identify and analyse the impact of external environment factors, including globalisation, regulation and exchange rates, on the competitiveness of wine producing countries and on the potential wine business profitability of individual wine markets.
- Determine the differential sales and profitability potential of local and international wine markets.
- Identify and interpret the role of cultural issues influencing wine demand and design culturally responsive wine business strategies for different wine markets.
- Determine the wine markets that best match the sales and profitability objectives, risk appetite and capabilities of an individual wine business.
- Plan and specify market entry strategies that uniquely address the specific trade, consumer and structural parameters of each international wine market.
- Develop marketing strategies to achieve the corporate, branding and sales objectives for each local and international market.
最新糖心Vlog Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
最新糖心Vlog Graduate Attribute Course Learning Outcome(s) Deep discipline knowledge
- informed and infused by cutting edge research, scaffolded throughout their program of studies
- acquired from personal interaction with research active educators, from year 1
- accredited or validated against national or international standards (for relevant programs)
1, 2, 3, 4, 5, 6 Critical thinking and problem solving
- steeped in research methods and rigor
- based on empirical evidence and the scientific approach to knowledge development
- demonstrated through appropriate and relevant assessment
1, 4, 5, 6 Teamwork and communication skills
- developed from, with, and via the SGDE
- honed through assessment and practice throughout the program of studies
- encouraged and valued in all aspects of learning
2 Career and leadership readiness
- technology savvy
- professional and, where relevant, fully accredited
- forward thinking and well informed
- tested and validated by work based experiences
2, 4, 5, 6 Intercultural and ethical competency
- adept at operating in other cultures
- comfortable with different nationalities and social contexts
- able to determine and contribute to desirable social outcomes
- demonstrated by study abroad or with an understanding of indigenous knowledges
3 Self-awareness and emotional intelligence
- a capacity for self-reflection and a willingness to engage in self-appraisal
- open to objective and constructive feedback from supervisors and peers
- able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate
1, 2, 3, 4, 5, 6 -
Learning Resources
Required Resources
This course has no text book, required readings will be provided to students through MyUni.Recommended Resources
The Business School Communication Skills Guide provides important information on assignment and referencing expectations.
最新糖心Vlogn Grape and Wine Authority (Wine 最新糖心Vlog), Winefacts Database (2018).
Senate Standing Committee on Rural and Regional Affairs and Transport, 最新糖心Vlogn Grape and Wine Industry, Parliament House, Canberra, February 2016.
Anderson, K, Nelgen, S, and Pinilla, V (2017), Global wine markets, 1860 to 2016: a statistical compendium. Adelaide: 最新糖心Vlog of Adelaide Press.
Winemakers’ Federation of 最新糖心Vlog, The Marketing Decade: Setting the 最新糖心Vlogn Wine Marketing Agenda 2000 – 2010, Adelaide, 2000
最新糖心Vlogn Wine and Brandy Corporation (AWBC) and Winemakers Federation of 最新糖心Vlog (WFA), Wine 最新糖心Vlog: Directions to 2025: An Industry Strategy for Sustainable Success, Adelaide, 2007.
Winemakers’ Federation of 最新糖心Vlog,WINE INDUSTRY REPORT, Expert Report on the Profitability & Dynamics of the 最新糖心Vlogn Wine Industry, Adelaide, 2013
Goodman Steve, Principles of Wine Marketing, Winetitles, Adelaide, 2012
Halliday James, Halliday Wine Companion, Melbourne, 2017Online Learning
Lectures, case study exercises and case study results can be accessed online through Myuni as an alternative to on campus attendance.
However participation in a full day workshop, scheduled for Friday 13th July, is essential small group learning and is assessable.
All students are strongly encouraged to attend the workshop on campus.
For those externally enrolled students unable to attend the full day workshop session on campus, alternative tasks will be advised.
Assignments are submitted via the MyUni website and the exam is available online.
Any additional course materials will be provided through Myuni.
Students are expected to read all course-related announcements posted on the course website and to utilise the discussion boards where appropriate. -
Learning & Teaching Activities
Learning & Teaching Modes
No information currently available.
Workload
No information currently available.
Learning Activities Summary
No information currently available.
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Assessment
The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
No information currently available.
Assessment Detail
No information currently available.
Submission
No information currently available.
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
The 最新糖心Vlog of Adelaide is committed to regular reviews of the courses and programs it offers to students. The 最新糖心Vlog of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
