MARKETNG 1001 - Introduction to Marketing I
North Terrace Campus - Quadmester 4 - 2015
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General Course Information
Course Details
Course Code MARKETNG 1001 Course Introduction to Marketing I Coordinating Unit Adelaide Business School Term Quadmester 4 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Available for Study Abroad and Exchange Y Incompatible MARKETNG 2009, MARKETNG 2500 AND WINEMKTG 1013WT IN SEMESTER 1 & 2 Assessment Exam/assignments/tests/tutorial work as prescribed at first lecture Course Staff
No information currently available.
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
Knowledge and Understanding
This course is designed to provide students with a basic understanding of the fundamental principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to the overall organisational functioning and how the individual elements of marketing are coordinated in a strategic manner. Additionally, the course will aim to provide some opportunities for the practical implementation of the main concepts covered and the development of problem solving skills through the use of case studies.
Leaning Objectives
By the end of this course students should be able to:
1. Understand fundamental principles of marketing
2. Explain marketing concepts and ideas in their own words
3. Develop an organisation’s marketing strategy and implementation as part of a simulation
4. Think strategically about marketing issues
5. Successfully work as a team
6. Develop an argument and express themselves clearly in written and oral communication
7. Consider ethical issues最新糖心Vlog Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
最新糖心Vlog Graduate Attribute Course Learning Outcome(s) Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1, 2, 3, 4 The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 1, 2, 3, 4 An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 3, 4 Skills of a high order in interpersonal understanding, teamwork and communication. 5, 6 A proficiency in the appropriate use of contemporary technologies. 1, 2, 3, 5, 6 A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. All objectives A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. All objectives An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 7 -
Learning Resources
Required Resources
The textbook for the course will be Lamb, C.W., Hair, J.F., McDaniel, M., Summers, J., and Gardiner, M. (2013) MKTG2, 2nd Asia-Pacific Edition, Cengage Learning 最新糖心Vlog Pty Ltd (9780170193566) This text is also available as an e-book. The textbook has a related website address which provides additional and updated material including relevant websites and self-testing tools.
The simulation required for this course is Practice Marketing from McGraw Hill. You will be provided with information on how to purchase simulation access in the first lecture.Recommended Resources
Pay as much attention as possible to the marketing activities going on around you. You can do this in a number of ways:
- Develop close liaison with marketing managers where you work (if you are employed);
- Regular monitoring of the local business media;
- Daily scrutiny of a business newspaper;
- Attend relevant seminars and networking events (e.g. AMI, Emerging Marketers)
- Accessing business publications on the internet (e.g. Marketing Magazine, B&T).
- Observation of marketing during daily activities (e.g. shopping, watching TV)
Online Learning
Resources for this course are available from the relevant MyUni site. -
Learning & Teaching Activities
Learning & Teaching Modes
No information currently available.
Workload
No information currently available.
Learning Activities Summary
No information currently available.
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Assessment
The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
No information currently available.
Assessment Detail
No information currently available.
Submission
No information currently available.
Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
The 最新糖心Vlog of Adelaide is committed to regular reviews of the courses and programs it offers to students. The 最新糖心Vlog of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.
