MDIA 2306 - Media Theory
North Terrace Campus - Semester 1 - 2014
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General Course Information
Course Details
Course Code MDIA 2306 Course Media Theory Coordinating Unit Media Term Semester 1 Level Undergraduate Location/s North Terrace Campus Units 3 Contact Up to 3 hours per week Prerequisites 12 units of Level I Humanities/Social Sciences, including at least 3 units Level I Media Incompatible MDIA 3303 Restrictions Available to BMedia students only Assessment Attendance and participation (10%), news content analysis (20%), textual analysis (30%), essay (40%) Course Staff
Course Coordinator: Dr Sal Humphreys
Course Timetable
The full timetable of all activities for this course can be accessed from .
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Learning Outcomes
Course Learning Outcomes
Students who complete this subject will be able to:- recognise and explain the differences between the major theoretical traditions and research methodologies used in media communications
- gain a critical understanding of the key concepts of media communications theory
- be aware of the manner in which media texts, institutional relationships and communications practices shape perceptions of reality in contemporary society
- demonstrate competence in reading relevant academic literature and in reflecting critically on that body of literature
- demonstrate conformity to appropriate forms of written presentation in academic work
- demonstrate a general awareness of the role of theory in understanding and explaining social life
最新糖心Vlog Graduate Attributes
This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:
最新糖心Vlog Graduate Attribute Course Learning Outcome(s) Knowledge and understanding of the content and techniques of a chosen discipline at advanced levels that are internationally recognised. 1 The ability to locate, analyse, evaluate and synthesise information from a wide variety of sources in a planned and timely manner. 4 An ability to apply effective, creative and innovative solutions, both independently and cooperatively, to current and future problems. 3, 6 Skills of a high order in interpersonal understanding, teamwork and communication. 2, 6 A proficiency in the appropriate use of contemporary technologies. 5 A commitment to continuous learning and the capacity to maintain intellectual curiosity throughout life. 3, 6 A commitment to the highest standards of professional endeavour and the ability to take a leadership role in the community. 4, 5 An awareness of ethical, social and cultural issues within a global context and their importance in the exercise of professional skills and responsibilities. 1-4 -
Learning Resources
Required Resources
A Course Reader must be purchased. -
Learning & Teaching Activities
Learning & Teaching Modes
1 x 1 hour Lecture each week in which initial content will be canvassed
3 hours reading each week in which the content from the lecture is elaborated
1x2 hour seminar each week in which interactive learning in small and large groups applies the theories under discussion to a series of media texts.Workload
The information below is provided as a guide to assist students in engaging appropriately with the course requirements.
3 contact hours, at least 3 hours preparationLearning Activities Summary
This course will be a mix of content delivery through lectures and readings and interactive class work in two hour seminars every week. Seminars will engage students in analysis of various media texts using theories being studied. -
Assessment
The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:
- Assessment must encourage and reinforce learning.
- Assessment must enable robust and fair judgements about student performance.
- Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
- Assessment must maintain academic standards.
Assessment Summary
Attendance and participation 10%
Online tests 20%
Written analysis 30%
Essay 40%Assessment Related Requirements
Each week the required reading must be done and an online test on the reading completed before 9am Monday morning. The reading will relate to the lecture delivered the previous week. Thus between the lecture on Thursday afternoon and the first seminar which starts 9am Monday morning the following week, students must do the readings and answer the online test.Assessment Detail
Attendance at seminars is compulsory and preparation for seminars is required. (Formative)
Each week online tests on the reading materials will be done prior to the seminars. (Formative and Summative)
Two major pieces of assessment will be carried out in the form of an analysis of a media text and an essay at the end of semester. (Formative and Summative)Submission
Assessment will be through online submission on MyUni.
Weekly tests on the readings will be available through MyUni site and must be completed by 9am Monday morning each week.
The two written pieces of assessment will be submitted online through MyUni and each must also be submitted through TurnitIn.Course Grading
Grades for your performance in this course will be awarded in accordance with the following scheme:
M10 (Coursework Mark Scheme) Grade Mark Description FNS Fail No Submission F 1-49 Fail P 50-64 Pass C 65-74 Credit D 75-84 Distinction HD 85-100 High Distinction CN Continuing NFE No Formal Examination RP Result Pending Further details of the grades/results can be obtained from Examinations.
Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.
Final results for this course will be made available through .
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Student Feedback
The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.
SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
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Student Support
- Academic Integrity for Students
- Academic Support with Maths
- Academic Support with writing and study skills
- Careers Services
- Library Services for Students
- LinkedIn Learning
- Student Life Counselling Support - Personal counselling for issues affecting study
- Students with a Disability - Alternative academic arrangements
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Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
- Academic Credit Arrangements Policy
- Academic Integrity Policy
- Academic Progress by Coursework Students Policy
- Assessment for Coursework Programs Policy
- Copyright Compliance Policy
- Coursework Academic Programs Policy
- Intellectual Property Policy
- IT Acceptable Use and Security Policy
- Modified Arrangements for Coursework Assessment Policy
- Reasonable Adjustments to Learning, Teaching & Assessment for Students with a Disability Policy
- Student Experience of Learning and Teaching Policy
- Student Grievance Resolution Process
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Fraud Awareness
Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.
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