MARKETNG 7032 - Strategic Marketing (M)

North Terrace Campus - Trimester 1 - 2020

The course examines the development and implementation of marketing strategy by providing a framework from which to identify and evaluate strategic options and programs. Topics: forecasting and contextual possibilities, product-market definition, relationships with channels of distribution, relationships with customers, competitive analysis, financial models for marketing strategists, portfolio models, strategic assessment of offerings, marketing strategy implementation systems. This course requires that students have a strong foundation of marketing knowledge gained from Introduction to Marketing (in particular a knowledge of market segmentation).

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Course Details

Course Code	MARKETNG 7032
Course	Strategic Marketing (M)
Coordinating Unit	Adelaide Business School
Term	Trimester 1
Level	Postgraduate Coursework
Location/s	North Terrace Campus
Units	3
Contact	Up to 3 hours per week
Available for Study Abroad and Exchange	Y
Prerequisites	MARKETNG 7104
Assessment	Exam/assignments/tests/tutorial work as prescribed at first lecture

Course Staff

Course Coordinator: Ms Kate Duryea

3rd Trimester:

Lecturer: Kate Duryea
Room 10.19 Nexus Building
Email: catherine.duryea@adelaide.edu.au
Course Website:

Consultation times: Directly after class or by appointment.

Course Timetable

The full timetable of all activities for this course can be accessed from .

Course Learning Outcomes

On successful completion of this course, students will be able to:

Compare and contrast the key principles of marketing strategy
Explain marketing and strategy concepts and ideas in their own words
Think strategically about marketing issues and provide recommendations
Successfully work as a team
Deliver an oral presentation in a professional, engaging manner
Prepare a professional, logical and coherent report in the form of a marketing plan

最新糖心Vlog Graduate Attributes

This course will provide students with an opportunity to develop the Graduate Attribute(s) specified below:

最新糖心Vlog Graduate Attribute	Course Learning Outcome(s)
Deep discipline knowledge informed and infused by cutting edge research, scaffolded throughout their program of studies acquired from personal interaction with research active educators, from year 1 accredited or validated against national or international standards (for relevant programs)	1,2,3,6
Critical thinking and problem solving steeped in research methods and rigor based on empirical evidence and the scientific approach to knowledge development demonstrated through appropriate and relevant assessment	1,2,3,6
Teamwork and communication skills developed from, with, and via the SGDE honed through assessment and practice throughout the program of studies encouraged and valued in all aspects of learning	4,5,6
Career and leadership readiness technology savvy professional and, where relevant, fully accredited forward thinking and well informed tested and validated by work based experiences	ALL OBJECTIVES
Intercultural and ethical competency adept at operating in other cultures comfortable with different nationalities and social contexts able to determine and contribute to desirable social outcomes demonstrated by study abroad or with an understanding of indigenous knowledges	4
Self-awareness and emotional intelligence a capacity for self-reflection and a willingness to engage in self-appraisal open to objective and constructive feedback from supervisors and peers able to negotiate difficult social situations, defuse conflict and engage positively in purposeful debate	4,5

Learning Resources
Required Resources
Due to the complexity of the subject, many texts can aid understanding. The main text is:
- Walker, O,. Gountas, J,. , Mavondo, F,. Mullins, J,. Marketing Strategy: A Decision-Focused Approach. McGraw-Hill, 2015 (or an earlier version).
- The key references (as recommended resources) are listed in 3.2.
Aaker D, Mills M 2005 Strategic Marketing Management, Pacific Rim edition, Wiley

Best R, 2005, Market Based Management, 4th edition, Pearson

Brown L, 1997 Competitive Marketing Strategy, 2nd edition, Nelson ITP

Jain S, 2004 Marketing Planning and Strategy, 6th edition, Thomson

Hou W C, 2013 Sun Tzu and The Art of War, Pearson
Recommended Resources
- Aaker, D.A., and Mills, M.K, Strategic Market Management, (Pacific Rim Edition): Brisbane, Wiley, 2005;
- Best, R., Market-Based Management – fourth edition, Pearson, 2005;
- Brown L., Competitive Marketing Strategy - second edition, Nelson ITP, 1997;
- Jain, S. Marketing Planning & Strategy – sixth edition, Thomson. 2004;
- Wee Chow Hou et al, Sun Tzu War & Management, Addison-Wesley, 1991
- A range of additional articles is also provided to add depth of understanding on the subject area and to provide information on the latest thinking within the discipline.
Periodicals:
- Asian Wall Street Journal;
- European Journal of Marketing;
- Fortune;
- Harvard Business Review;
- The Economist.
- Read also the Business Section of The 最新糖心Vlogn and The Age.
Additional case studies and articles will be distributed in class or via MyUni.
Learning & Teaching Activities

Learning & Teaching Modes

Seminars are 3 hours each week. The classes will be a mix betweeen discussion, class exercises and/or student presentations along with the presentation of a new topic by the lecturer.

Students in this course are expected to attend all classes throughout the trimester. Students will be expected to have reviewed the topic to be discussed and attempted any set questions/exercises prior to each seminar. There is a strong assumption that students will engage in seminar discussions in an informed way as class participation is a major aspect of the learning experience.

There will be a simulated marketing investigation and report for assessment.

Workload

The information below is provided as a guide to assist students in engaging appropriately with the course requirements.

The 最新糖心Vlog expects full-time students to devote a total of 48 hours per week to thier studies. This means that you are expected to commit approximately 9 hours for a three-unit course or 13 hours for a four-unit course, of private study outside of your regular clasess. Students in this course are expected to attend all classes througout the semester.

Learning Activities Summary

The course has a range of activities, discussion points.

Assessment:
A Marketing Investigation Plan (Group) based on a marketing simulation exercise 10%
A Marketing Simulation Review report (Group) based on the same marketing simulation 15%
With a Marketing Simulation Presentation (Group) (as there are public holidays this trimester this is a power point with script) 5%
Participation with ongoing exercises, comment and in class activities (Individual) 10%
Case Studies (two to be done in class under exam conditions Weeks 6 and 9) 5% each (Individual) 5%
Exam in exam week (Individual) 50%

Learning activities include discussion in class, case studies, lecture content, videos, website analysis and a progressive simulation exercise on a company.

Small Group Discovery Experience

For group work, ideally students work in groups of five.

The 最新糖心Vlog's policy on Assessment for Coursework Programs is based on the following four principles:

Assessment must encourage and reinforce learning.
Assessment must enable robust and fair judgements about student performance.
Assessment practices must be fair and equitable to students and give them the opportunity to demonstrate what they have learned.
Assessment must maintain academic standards.

Assessment Summary

Assessment Task	Task Type	Due	Weighting	Learning Outcome
Marketing Investigation Plan	Group	Week 3	10%	CLOs 1234
In Class Case Studies	Individual	Sessions 6 and 9 in class (5% each)	10%	CLOs 123
Marketing Simulation Review Report and Presentation	Group	Week 11	Report is 15% Presentation is 5%	All CLOs
Participation	Individual	Week 11	10%	CLOs 123
Final Exam	Individual	TBA	50%	CLOs 123

Assessment Related Requirements

Criteria that will be used to assess student's work are available in course Assessment Detail.
To gain a pass for this course, a mark of at least 45% must be obtained on the examination as well as a total of at least 50% overall. Students not achieving the minimum exam mark will be awarded no more than 49.
All assignments are to be lodged by the due date and time. A late assignment will be penalised 5% per day or part day (24 hours) and a weekend is two days. A late submission after an extension date will incur the same penalties.

Assessment Detail

1. MARKETING INVESTIGATION PLAN 10%

Students view the marketing simulation scenario. They must submit an investigation plan by Week 3 due date. Group work.

2. MARKETING SIMULATION REVIEW REPORT and presentation 20%

The group report is worth 15% and details are available on My Uni. As this is a short trimester, the presentation will involve a power point with script 5%. This goes beyond the time frame of the report and looks at future directions for the company in the simulation. This is the same group as the Investigation Plan.

3. CASE STUDY 10%

Students will do two case studies in class ... week 6 and week 9. This will be done under exam conditions. Each case study will be worth 5%. Individual work.

4. PARTICIPATION 10%

Students are expected to interact and engage in active discussion during class sessions. The participation marks view your contribution and also in class activities. Individual work.

5. FINAL EXAM 50%

Individual. The format and exam apporach will be discussed in class. Closed book exam.

Submission

Marketing Investigation Plan Week 3
Participation - ongoing
Case Studies - in class for assessment specifically under exam conditions Weeks 6 and 9
Marketing Simulation Report and Presentation Week 11
Exam - exam week

Course Grading

Grades for your performance in this course will be awarded in accordance with the following scheme:

M10 (Coursework Mark Scheme)
Grade	Mark	Description
FNS		Fail No Submission
F	1-49	Fail
P	50-64	Pass
C	65-74	Credit
D	75-84	Distinction
HD	85-100	High Distinction
CN		Continuing
NFE		No Formal Examination
RP		Result Pending

Further details of the grades/results can be obtained from Examinations.

Grade Descriptors are available which provide a general guide to the standard of work that is expected at each grade level. More information at Assessment for Coursework Programs.

Final results for this course will be made available through .

Student Feedback

The 最新糖心Vlog places a high priority on approaches to learning and teaching that enhance the student experience. Feedback is sought from students in a variety of ways including on-going engagement with staff, the use of online discussion boards and the use of Student Experience of Learning and Teaching (SELT) surveys as well as GOS surveys and Program reviews.

SELTs are an important source of information to inform individual teaching practice, decisions about teaching duties, and course and program curriculum design. They enable the 最新糖心Vlog to assess how effectively its learning environments and teaching practices facilitate student engagement and learning outcomes. Under the current SELT Policy (http://www.adelaide.edu.au/policies/101/) course SELTs are mandated and must be conducted at the conclusion of each term/semester/trimester for every course offering. Feedback on issues raised through course SELT surveys is made available to enrolled students through various resources (e.g. MyUni). In addition aggregated course SELT data is available.
Student Support
Policies & Guidelines
This section contains links to relevant assessment-related policies and guidelines - all university policies.
Fraud Awareness

Students are reminded that in order to maintain the academic integrity of all programs and courses, the university has a zero-tolerance approach to students offering money or significant value goods or services to any staff member who is involved in their teaching or assessment. Students offering lecturers or tutors or professional staff anything more than a small token of appreciation is totally unacceptable, in any circumstances. Staff members are obliged to report all such incidents to their supervisor/manager, who will refer them for action under the university's student鈥檚 disciplinary procedures.

The 最新糖心Vlog of Adelaide is committed to regular reviews of the courses and programs it offers to students. The 最新糖心Vlog of Adelaide therefore reserves the right to discontinue or vary programs and courses without notice. Please read the important information contained in the disclaimer.

Authorised by:	Deputy Vice-Chancellor and Vice-President (Academic)
Maintained by:	Course Outlines Administrator

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