最新糖心Vlog

Name: Sylvie Hertrich
Location: Level 9, Room 9.28, Nexus Building, UoA
Email: sylvie.hertrich@em-strasbourg.eu
Course Website: www.myuni.adelaide.edu.au

Lectures 14 Jul - 25 Jul (Monday, Wednesday, Friday)
Location: Engineering Nth, N132, Lecture Theatre
Time: 9:30am - 3:30pm

The full timetable of all activities for this course can be accessed from the Course
Planner at

International marketing is a key component of a specialised marketing degree. This course is designed to provide students with an understanding of the decision variables a marketing manager may use in developing and implementing marketing decisions in an international marketing environment. The theories covered in this course include the basis of analysing international consumer behaviour and the international marketing environment, the logic of adaptation versus standardisation of the marketing mix and those guiding market entry decisions.

In addition, this course aims to develop the basic skills needed to develop an international marketing plan and to provide students with opportunities for practical implementation of the relevant concepts through analysing a variety of international business scenarios. Finally, the continuing development of good inter-personal and communication skills is widely recognised as important for all graduates. This course specifically seeks to develop students’ abilities to critically analyse and discuss case studies, as well as making a group presentation and writing an international marketing plan.

By the end of this course students should be able to accomplish the following Learning
Outcomes (LO):

• A comprehensive understanding of and the ability to apply basic international marketing theories and concepts (LO 1);
• The ability to undertake strategic business analysis in order to develop appropriate international marketing objectives and strategies (LO 2);
• The ability to identify, analyse, and evaluate data, information, and evidence related to international business opportunities and threats (LO 3);
• The ability to communicate, clarify, and present to peer audiences in a professional setting (LO 4); and
• The ability to produce a logical and coherent group International Marketing Plan (LO 5).

Cateora, Philip R., Gillian Sullivan Mort, Clare D’Souza, Mehdi Taghian, Jay Weerawardena, and John L. Graham 2nd Ed (2012). International Marketing, McGraw Hill 最新糖心Vlog Pty Ltd., North Ryde, New South Wales.

MYUNI

Additional course-related material is available through MyUni ( ). Students are also expected to read all course-related announcements posted on the course website. If you fail to do this, you may miss out on important information. Please ensure you read email notifications and course notifications.

I strongly encourage you to attend lectures as there will be questions, activities and information available. Tutorials complement lectures so again, it is strongly recommended you attend. Different activities will be done within lectures and tutorials.

Course Over View
Lecture Topics	Chapters	Topics
Day 1		The Marketing Plan
Day 2	1,2,3,4,5,6,7	Major Dimensions of International Marketing International Market Research
Day 3	8,9,10,11,12,13,14	Market Entry Strategies
Day 4	15,18	International Product Policy International Price Policy
Day 5	17,19,20	International Distribution Policy International Communication Policy
Day 6	1 to 20	Oral Presentation of an International Marketing Plan
TBA		Open Book Exam

 

Tutorial schedule
Tutorial Topics	Chapters	Tutorial topics generally FOLLOW the lectures
Day 1		Introduction to the topic, introduction to the class. Formation of groups. Distribution of cases. How to approach a Case Study. Discussion about assessment. Tourism Case Study
		CASE STUDY individual assignment N°1 due DAY 2 at 9:00 am
Day 2		Elaboration of a Marketing Plan. Introduction SWOT Analysis Strategy Mix-Marketing Discussion on appropriate companies and topics including confirmation of groups Food and Wine Case Study
Day 3	1,2,3,4,5, 6, 7, 8	International Marketing. International Market Research Examination of Culture Project in Progress reports Elaboration of an International Marketing Plan Group Project discussion if required for report and presentations
		CASE STUDY individual assignment N°2 due DAY 4 at 9:00 am
Day 4	9, 10, 11, 12, 13,14,	Market Entry Strategies Exporting Foreign direct investment Contractual agreements Interfirm linkages Automotive Case Study
Day 5	15, 16, 17, 18, 19, 20	International Mix-Marketing Product, Pricing, Distribution and Communication decisions Elaboration of an International Marketing Plan Group Project discussion if required for report and presentations
		INTERNATIONAL MARKETING PLAN due DAY 6 at 9:00 am
Day 6		Oral Group Presentation of an International Marketing Plan If there is time, overview of any key terms not fully covered
26th Jul – 3rd Aug		Examination revision week

In order to perform well in this course, students must have a strong command of the relevant international marketing theories and concepts covered in class and successfully apply them in individual assignments and group projects. Therefore, students are expected to have reviewed the topic to be discussed every day and be fully prepared for each class. In addition, there is a strong assumption that students will engage in class discussions in an informed way. The communication skills developed in tutorials by regularly and actively participating in discussions are considered to be most important by the School and are highly regarded by employers.

The 最新糖心Vlog expects full-time students to commit approximately 9 hours for a three- unit course or 13 hours for a four-unit course, of private study outside of your regular classes.

Assessment Components	Due Date and Time	Weighting	Related Learning Objectives
Case Study Analysis	Day 2	10%	LO 1, LO 2, LO 3
Group Project in Progress Report	Day 3	10%	LO 1, LO 3, LO 4
Case Study Analysis	Day 4	10%	LO 1, LO 2, LO 3, LO 4
Oral Group Presentation	Day 6	20%	LO 1, LO 2, LO 3, LO 4, LO 5
Final Open book Exam: 3 hours	TBA	50%	LO 1, LO 2, LO 3, LO 4

Students undertaking International Marketing are expected to satisfy all following assessment requirements:
This course has Group Work. Please note, in life you must work with other people, some may have different communication styles, working styles, levels of ability. ALL group members receive the same mark for the written and presenting components. It is up to the group to work co-operatively together and ensure everyone does their fair share. Should there be a group situation that cannot be resolved, you have UNTIL DAY 3 to alert your tutor. It may be required that one member or members may have to work solo or in pairs if the matter cannot be resolved. Please note, day 3 there will be no further discussion on this with tutors except should there be serious medical circumstances. In all group work, all group members MUST participate and contribute.

The assessment components are as follows:

Assignment N°1     Individual Assessment     10%
Students are to analyse a case study which will be advised the first day of the course.

Learning Objectives being assessed: LO 1, LO 2, and LO 3

Due Date: To submit by 9:00am on DAY 2.

You must submit a PAPER copy at the appropriate assignment box at the Nexus Building as well as an electronic copy on MyUni by this time and date.

Group Project in Progress Report     Group Assessment     10%
Respective to your international marketing project, student teams are expected to create a short ‘Project in Progress’ PowerPoint report. Your ability to critically analyse your project and present your findings will contribute to 10% of your overall assessment. You are to choose an existing company and focus on one product line/type or service. You study the SAME Company through the progress reports to the international marketing plan report. The idea is that you build upon your study and research through the course. All group members must participate and prepare for the report. If you do not present and prepare, you will not receive marks.

Learning Objectives being assessed: LO 1, LO 3, and LO 4

Date and time: DAY 3 during tutorial schedule.

You must submit a PAPER copy to the tutor for the presentation and an electronic copy on MyUni on that tutorial day.


Assignment N°2     Individual     10%
Students are to analyse a case study which will be advised the first day of the course.

Learning Objectives being assessed: LO 1, LO 2, and LO 3

Due Date: To submit by 9:00am on DAY 4.

You must submit a PAPER copy at the appropriate assignment box at the Nexus Building as well as an electronic copy on MyUni by this time and date.


Oral group presentation     Group Assessment     20%
This is a group assessment. In a group of up to four, students are to prepare an international marketing plan based on their chosen company/product. Each student group is expected to present their strategy. All group members must attend and all group members must participate

Learning Objectives being assessed: LO 1, LO 2, LO 3, LO 4, and LO 5

Due Date: DAY 6 by 9:00 am.

You must submit a PAPER copy at the appropriate assignment box at the Nexus Building as well as an electronic copy on MyUni. The group submits ONE copy on TurnItIn with all names and the cover sheet and ONE paper copy.

Due Date: The presentations will be held on DAY 6 depending on numbers, may also in tutorial timeslots. You must present a paper copy to the lecturer on the day of your assigned presentation. ONE copy should be put up electronically on TurnItIn by DAY 6 by 9:00 am.

Final Exam     Individual Assessment     50%
There will be an open book 3-hour exam, consisting of short-answer questions and a case study. Date: TBA

1. Assignment 1: Case Study (10%)     INDIVIDUAL

Time and date: DAY 2 at 9:00 am
Word limit: Approximately 30 slides

The answers for each question must be presented in the form of a PowerPoint presentation, to the maximum of 40 slides in total. It can be a PDF of the slides

Assessment:

INTRODUCTION: 10 points

ANALYSIS: 50 points
STRATEGY: 40 points
Students are required to submit a hard copy (with appropriate individual assignment cover sheet) as well as a final soft copy to through MyUni. This needs to be submitted by the due time and date.

Note: Your analysis should clearly demonstrate application of course concepts and theoretical material. Please do not repeat the case study in a summarised form. It is important to pay attention to the coherence of the different pars of the marketing plan. The marketing strategy has to be based on the developed analysis; the marketing-mix has to be declined from the analysis and the marketing strategy.
In addition, all sources should be acknowledged in your written report using Harvard referencing. This is important. A report may be returned for resubmission or failed if sources are not acknowledged.

Details will be covered in class to assist you further.

2. Project in Progress Report (10%)     GROUP

Time and date: During Day 3.
Hand a paper copy to your tutor during the class. Submit via MyUni by 9:00 on your
tutorial day. This can be a PDF of the slides. One group member submits it.
Length: 7 PowerPoint Slides Only with notes and a reference list. Include a Reference List at the last slide with in text referencing.

Each tutorial, each group will submit a maximum of 7 PowerPoint slides PLUS a reference list on the progress of the group’s major project relating to the topics detailed in the table below. All group members share the same score. The topics to be presented in each ‘Project in Progress’ report are detailed in the table below. If you do not turn up for your presentation you lose the score. Please include a reference list on your slides and in text referencing showing your factual sources. You may include a ‘script’ on your handout to the tutor or you may just include the slides only. You choose the same company throughout the semester so you can focus on one product line/service. Each member of the group should speak. You should all work on the research and contribute. If you have many references, a second reference list page is permissible.

Slides	Progress Report Topics
1	Selected company, background and preparedness for internationalisation Introduction to countries under consideration for entry
2	Cultural screening Political and legal screening
3	Market potential and final country selection Competition
4	International Marketing Strategy Standardisation vs. adaptation
5	Market Entry Modes
6	Product Strategy Pricing Strategy Distribution Strategy Communication strategy
7	Reference List

3. Assignment 2: Case Study (10%)    INDIVIDUAL

Time and date: DAY 4 at 9:00 am
Word limit: Approximately 20 slides

The answers for each question must be presented in the form of a PowerPoint presentation, to the maximum of 30 slides in total. It can be a PDF of the slides

Assessment:

MARKETING-MIX: 100 points Students are required to submit a hard copy (with appropriate individual assignment cover sheet) as well as a final soft copy to through MyUni. This needs to be submitted by the due time and date.

Note: Your analysis should clearly demonstrate application of course concepts and theoretical material. Please do not repeat the case study in a summarised form. It is important to pay attention to the coherence of the different pars of the marketing plan. The marketing strategy has to be based on the developed analysis; the marketing-mix has to be declined from the analysis and the marketing strategy.

In addition, all sources should be acknowledged in your written report using Harvard referencing. This is important. A report may be returned for resubmission or failed if sources are not acknowledged.

Details will be covered in class to assist you further.

 
4. International Marketing Plan and Oral Presentation (20%)    GROUP

Assessment level: Group (maximum of four students each).

Due: DAY 6
Formatting: Slide presentation with handout to tutor/lecturer. Electronic copy on
TurnItIn by 9:00 on day 6.


The major project requires students to research an internationalised firm using published sources for a real company (this is the same company you have chosen for the ‘Project in Progress’ reports). Your group is to present the paper and presentation as if you were international marketing consultants employed by the firm and asked to conduct an analysis of a company that sells its products or services to a completely new overseas market and create an international marketing plan for that company/product. You will need to consider the decisions of a company doing business in another country, regardless of their internationalisation experience/stage. Importantly, the selected potential markets must be new international destinations for the company and none of your team member can be from these countries. The purpose of the project is to enable you to develop research skills regarding a country with which you are not familiar. This group project comprises of TWO elements, each of which is explained in the following sections.

this level of postgraduate work, you must have A MINIMUM Of 15 QUALITY REFERENCE sources for both the Report and the Pitch. This means you DO NOT use Wikipedia, blogs, unknown websites, essay sites, case study sites. You must use legitimate factual and research sources. Some theory sources will be needed.
 
The group presents their findings to the class over a 25-30 minute time frame. You are to dress formally as if you were presenting to a Board of Directors. You have to present the international marketing plan

Assessment:

INTRODUCTION: 5 points

ANALYSIS: 20 points
STRATEGY: 10 points
MARKET ENTRY STRATEGIES: 20 points

INTERNATIONAL MARKETING-MIX: 40 points
CONCLUSION: 5 points

You are to provide PowerPoint or other slides (paper copy) to the tutor/lecturer and
submit a copy on TurnItIn. You must have a reference list and in text references to support your factual claims. Remember to keep to the time. You may elect to hand out other material to the ‘audience’ – this is up to you (such as a fact sheet, or chart or examples of product). Every group member must speak. How you arrange the information is up to you. You will be given some guidelines in lectures.

5. Final Examination (50%)   INDIVIDUAL
 
Time and date: Time to be advised by the Examination Office
Location: To be advised
Duration: 3 hours plus 10 minutes reading time
Assessment type: Summative - Open book exam

Presentation of Assignments

• Students must retain a copy of all assignments submitted.
• Please attach an ‘Assignment Cover Sheet’, which is signed and dated by you before submission.
• All group assignments must be attached to a ‘Group Assignment Cover Sheet’, which must be signed and dated by all group members before submission. All team members are expected to contribute approximately equally to a group assignment. One person puts the assignment on TurnItIn and ONE copy only of the paper version.

Lecturers can refuse to accept assignments, which do not have a signed acknowledgement of the 最新糖心Vlog’s policy on plagiarism.

Assignment Guidelines including Referencing Details
A copy of the Postgraduate Programs: Communication Skills Guide will have been given to you at the beginning of your program. This guide will assist you structure your assignments.

This publication also provides guidelines on a range of other important communication skills including writing essays and management reports and making oral presentations. In preparing any written piece of assessment for your postgraduate studies it is important to draw on the relevant ‘literature’ to support critical analysis so this means marketing and international marketing journals. You can also view quality government and private business sites which offer factual information. Correct referencing is important because it identifies the source of the ideas and arguments that you present, and sometimes the source of the actual words you use, and helps to avoid the problem of plagiarism (further information on plagiarism is provided in this course outline.)

Information on referencing will be provided in the course in the first week. Please DO NOT plagiarise by not acknowledging all facts, theory, direct quotes, indirect but paraphrased ideas or concepts.

Late Assignment Submission
Students are expected to submit their work by the due date to maintain a fair and equitable system. Extensions will generally only be given for medical or other serious reasons. All requests for extensions must be emailed to the lecturer in charge of the course before the due date. Each request will be assessed on its merits. A late assignment (without prior arrangement) will be penalised by a 5% mark reduction for each day or part day (24 hours) that it is late. A weekend is two days.

Return of Assignments
Lecturers and tutors aim to marked and return assignments to student within two (2)
weeks of the due date with written feedback.

Students are STRONGLY advised to keep separate copies of the assessment pieces. More than one group member needs a copy. Keep a copy on a USB as well as your computer. You may wish to email your report and assessment materials to your own email addresses as another safeguard. DO NOT re submit any materials or partial materials you have done at ANY COURSE previously (at this university, another undergraduate course or any other course) as this is likely to show up on TurnItIn.