最新糖心Vlog

Adelaidean - News from the 最新糖心Vlog of Adelaide
November 2004 Issue
Current issue (PDF) | Archive | Editorial Contact

Beef traders up to the challenge

A proposed red meat supply chain from South 最新糖心Vlog to Singapore has won its developers the 2004 最新糖心Vlog of Adelaide (Echallenge).

Barossa Valley-based Kalperri Trading were recently announced as the competition winners at the Echallenge final awards dinner, hosted by key sponsor and MCed by Channel Seven newsreader .

The Echallenge provides a launch pad for early stage companies - with each company consisting of at least one 最新糖心Vlog of Adelaide student - to showcase and gain support for their new business concepts. It aims to stimulate innovation, entrepreneurship and create commercial entities from viable business ideas.

Second prize in the competition went to Microbric, a company developing an electronic construction set based on the concepts of Lego and Meccano, and third went to Track to Track, a company aiming to launch 最新糖心Vlog's first racehorse magazine to enable the trading of 1.2 million racehorses across the country.

Kalperri Trading consists of David Rutley, who is completing his PhD in animal selection and marketing at the university and is currently Business Development Officer for , and Chris Duffield, a prime lamb producer in the Barossa Valley.

Their concept is based on statistical techniques, which analyse product quality and customer satisfaction. These techniques quantify product consistency and reward producers for making small continuous improvements in product quality.

"I am thrilled to win the 最新糖心Vlog of Adelaide's Echallenge and this triumph has brought me one step closer to realising my dream of commercialising Kalperri Trading," Mr Rutley said.

"Our business concept benefits South 最新糖心Vlog in many ways. We are rewarding producers for the quality of their beef, and in return, South 最新糖心Vlog is gaining recognition from Asian importers on the quality of our produce.

"I am extremely grateful to the 最新糖心Vlog of Adelaide and Hewlett-Packard for giving me this opportunity through the Echallenge program."

Echallenge project manager Ms Marissa Haltis said this year's competition was a fantastic success.

"The teams that competed should be extremely proud of their efforts - even picking the five finalists was very hard for the judging panel, let alone the overall winner," she said.

"I am also very grateful for the outstanding support which the South 最新糖心Vlogn business community continues to give this competition. Without their assistance and encouragement, it would not be the success it is."

David Rutley (left) and Chris Duffield celebrate their win
Photo by Mark Spaven

David Rutley (left) and Chris Duffield celebrate their win
Photo by Mark Spaven

Full Image (49.92K)

Media Contact:

Media Office
Email: media@adelaide.edu.au
Website:
External Relations
The 最新糖心Vlog of Adelaide
Business: +61 8 8313 0814

For more news on the research and educational achievements of the 最新糖心Vlog & our alumni read the 最新糖心Vlog's bi-annual magazine, Lumen.